Google Data Studio is a wonderful free analytics tool which enables us marketers to query and analyze website and advertising data (among other things) all in one place. Here at Learn Digital Advertising, we don’t know how we’d get along with out. The main challenge we seek to solve in this section is to help markers like you (and us!) to figure out the best ways to connect data sources to our dashboards.
Below, we’ll highlight the main Google Data Studio connectors as well as ad networks, email marketing providers, etc. which are commonly connected.
Which Are the Best Data Studio Connectors (free + paid)?
Which Data Sources Would You Like to Connect to Data Studio?
Figuring out the best connector for your dashboard depends on what you’d like to connect. Use the table below to select the analytics, ad network, email marketing service, etc. which you’d like to connect to learn more about the available connectors.
| Data Source | Available Connectors | Read More | |
|---|---|---|---|
 Adobe Analytics | Supermetrics, Funnel | Read More | @supermetrics, @funnel |
 Adform | Supermetrics, Funnel | Read More | @supermetrics, @funnel |
 Amazon | Power My Analytics, Supermetrics, Funnel | Read More | @supermetrics, @powermyanalytics, @funnel |
 AdRoll | Power My Analytics, Supermetrics | Read More | @supermetrics, @powermyanalytics |
 Bing Ads | Power My Analytics, Tapclicks, Supermetrics | Read More | @supermetrics, @powermyanalytics, @tapclicks |
 Constant Contact | Power My Analytics, Tapclicks | Read More | @powermyanalytics, @tapclicks |
Criteo | Power My Analytics, Funnel | Read More | @supermetrics, @powermyanalytics, @funnel, @adverity |
 Facebook Ads | Supermetrics, Power My Analytics | Read More | @supermetrics, @powermyanalytics |
 Facebook Audience Insights | Power My Analytics, Supermetrics | Read More | @supermetrics, @powermyanalytics |
 Google My Business | Power My Analytics, Supermetrics | Read More | @supermetrics, @powermyanalytics |
 Google Ads | Google, Supermetrics | Read More | @google, @supermetrics |
 Google Adsense | Supermetrics | Read More | @supermetrics |
 Google Analytics | Google, Supermetrics, Adverity | Read More | @google, @supermetrics, @adverity |
 Google Search Console | Google, Supermetrics | Read More | @supermetrics, @google |
HubSpot | Power My Analytics, SuperMetrics | Read More | @supermetrics, @powermyanalytics |
 Instagram Insights | Power My Analytics, Supermetrics | Read More | @supermetrics, @powermyanalytics |
 LinkedIn Ads | Power My Analytics, Supermetrics, Funnel | Read More | @supermetrics, @powermyanalytics, @funnel |
 MailChimp | Supermetrics, Power My Analytics | Read More | @supermetrics, @powermyanalytics |
 MOZ | Supermetrics | Read More | @supermetrics |
 Outbrain | Supermetrics, Funnel | Read More | @supermetrics |
 Perfect Audience | Power My Analytics | Read More | @powermyanalytics |
 | Power My Analytics, Supermetrics, Funnel | Read More | @supermetrics, @powermyanalytics, @funnel |
 QuickBooks | Power My Analytics | Read More | @powermyanalytics |
 Quora | Supermetrics, Funnel | Read More | @supermetrics, @funnel |
 | Supermetrics, Funnel | Read More | @supermetrics, @funnel |
 ShareASale | Power My Analytics | Read More | @powermyanalytics |
 SEMRush | Supermetrics | Read More | @supermetrics |
 Snapchat | Supermetrics, Power My Analytics | Read More | @supermetrics, @powermyanalytics |
 Stripe | Supermetrics | Read More | @supermetrics |
 Taboola | Supermetrics, Power My Analytics, Funnel | Read More | @supermetrics, @powermyanalytics, @funnel |
 Tumblr | Supermetrics | Read More | @supermetrics |
 Vimeo | Supermetrics | Read More | @supermetrics |
 Walmart | Power My Analytics | Read More | @powermyanalytics |
 | Power My Analytics, Supermetrics, Tapclicks, Funnel, Adverity | Read More | @supermetrics, @powermyanalytics, @tapclicks, @adverity, @funnel |
 Verizon Media | Supermetrics | Read More | @supermetrics |
 Yandex Direct + Yandex Metrica | Supermetrics, Funnel | Read More | @supermetrics, @funnel |
 YouTube | Google, Supermetrics, Adverity | Read More | @supermetrics, @google, @adverity |
Search & Learn More About the Top Data Studio Connectors
| Connector | Data Sources | Pricing | Read Review | Free Trial | ||
|---|---|---|---|---|---|---|
 Supermetrics | 35+ Data Sources | $39/Month | Read Review | Free Trial | facebook ads, google analytics, custom, adform, adobe analytics, adroll, amazon ads, bing ads, facebook insights, public data, google ads, adsense, my business, search console, google+, instagram insights, linkedin ads, mailchimp, company pages, pinterest, quora, reddit, search 360, semrush, stripe, tumblr, twitter, vimeo, yahoo, yandex metrica, youtube, criteo, outbrain, hubspot, snapchatads, verizon, taboola | @supermetrics |
 Power My Analytics | 25+ Data Sources | $9.95 Per Source | Read Review | Free Trial | facebook ads, adroll, amazon, bing, constant contact, criteo, ebay, insights, google my business, instagram ads, instagram insights, instagram media insights, linkedin ads, linkedin company analytics, listrak, mailchimp, paypal, pinterest, shareasale, tripadvisor, twitter, walmart, yahoo, snapchatads, perfectaudience, quickbooks, taboola, hubspot | @powermyanalytics |
 | 18+ Data Sources | Free | Read Review | Free | google analytics, file upload, bigquery, campaign manager, cloud spanner, cloud sql for mysql, display & video 360, extract data, google ad manager 360, google ads, google analytics, google cloud storage, google sheets, mysql, postgresql, search ads 360, search console, youtube analytics, tv attibution | |
 Funnel | 400+ Data Sources | $499/Month | Read Review | Demo Available | adobe analytics, adjust, salesforce, shopify, instagram ads, google ads, bing ads, doubleclick, facebook ads, linkedin, twitter, appnexus, criteo, mediamath, snapchat, tradedoubler, yahoo, adform, adroll, appsflyer, google analytics, has offers, perfect audience, performant, ebay, google search console, impact radius, listrak, mailchimp, outbrain, peperjam, propel media, quora, reddit, taboola, yandex, pinterest | @funnel |
 Tapclicks | 16+ Data Sources | Custom Solutions | Read Review | None Currently | facebook ads, | @tapclicks |
Choosing the Right Google Data Studio Connector
Compatibility
No one data studio connector connects to all of your reporting services. Consider choosing a connector which can handle all your needs to keep things simple!
Cost
Connectors range from always free (typically from Google’s connector list) to paid, although usually fairly inexpensive. Factors such as the number of connections you need and the services you want to connect to will affect pricing.
Data Warehousing
Some GDS connector services will connect you directly to the API of choice (facebook, google, etc.) while others will actually warehouse your data for you. There are pros and cons to both.