Google Data Studio is a wonderful free analytics tool which allows businesses to to dashboard various important metrics in one place. For some though, 1) the cost of connectors and 2) the complications of using the tool makes it a bad fit. In the post, we want to focus on highlighting other 3rd party alternatives to Google Data Studio which provide similar capabilities and data connections.

Below, we’ll highlight the main alternatives to Google Data Studio which marketers, businesses, and agencies are using.

Which Are the Best Google Data Studio Alternatives?

Which Software is Similar to Google Data Studio?

First, let’s look at some of the big players in the dashboard space, each of which provides an alternative solution to Google Data Studio.

ProviderConnectionsPricingRead ReviewFree Trial

65+ Connections$50/monthRead ReviewFree Trial@databox

100+ Connections$29/MonthRead ReviewFree Trial@klipfolio
25+ Connections$6.99 Per DashboardRead ReviewFree

33+ Connections$33/monthRead ReviewFree Trial@dashthis

Report Garden
8+ Connections$149/month+Read ReviewFree Trial@reportgarden

50+ Connections$18/month+Read ReviewFree Trial@octoboard

Here are the Common Data Sources for GDS Alternatives

Data SourceData Source Information

Adobe Analytics
Industry leading analytics with connections to multiple platforms.@klipfolio, @databox,

Used by advertisers and agencies alike to manage digital ads and ad campaigns.@dashthis

Gather data from all of Amazons advertising products.@klipfolio, @improvado

Used for re-targeting and prospecting cross-platform.@improvado

Bing Ads
Search engine and display advertising network.@klipfolio, @databox, @improvado, @reportgarden, @dashthis, @octoboard

Constant Contact
Email marketing platform used by marketers and business alike.@klipfolio, @databox, @improvado, @octoboard


Re-targeting advertising platform.@klipfolio, @databox, @improvado

Facebook Ads
Reach targeted audiences worldwide.@klipfolio, @databox, @improvado, @reportgarden, @dashthis, @reportz, @octoboard

Facebook Audience Insights
Data insights into Facebook audiences.@klipfolio, @databox, @improvado

Google My Business
Local performance metrics using GMB.@klipfolio, @databox, @improvado, @reportz, @octoboard

Google Ads
One of the largest search and display advertising platforms available.@klipfolio, @databox, @improvado, @reportgarden, @dashthis, @octoboard
Google AdsenseInsights into Adsense and campaign performance.@klipfolio, @databox, @improvado

Google Analytics
Manage all of you performance in one place cross-platform.@klipfolio, @databox, @improvado, @reportgarden, @reportz, @octoboard

Google Search Console
Insights into organic website performance.@klipfolio, @databox, @improvado, @reportgarden, @reportz

Instagram Insights
Facebook's extremely popular picture based application.@klipfolio, @databox, @improvado, @reportgarden, @dashthis,

LinkedIn Ads
Advertise to directly to industry professionals.@klipfolio, @databox, @improvado, @reportgarden, @reportz, @octoboard

Email marketing platform for targeted campaigns.@klipfolio, @databox, @improvado, @dashthis, @octoboard

Increase your reach and engagement using your Pinterest data.@klipfolio, @databox, @improvado, @octoboard

Reach millions of people who are looking for answers about everything.@klipfolio, @databox, @improvado

Also known as the "front page of the web".@klipfolio, @databox,

Merchants and publishers data on performance of affiliate programs.@klipfolio, @databox, @improvado
SEMRushOne of the most used tools for SEM and SEO analysis.@klipfolio, @databox, @improvado, @dashthis, @reportz, @octoboard

Very popular picture based web application.@klipfolio, @databox,
VimeoVideo engagement and performance metrics.@klipfolio, @databox,
WalmartE-commerce giant, get data from all Walmart sources.@klipfolio, @databox, 

Social network for news and short messages.@klipfolio, @databox, @improvado, @reportgarden, @octoboard

Video engagement and performance metrics.@klipfolio, @databox, @improvado, @octoboard

Choosing the Right Data Studio Replacement


What exactly would you like to dashboard? First thing to look at when choosing a Google Data Studio alternative solution is making a list of data connections which you’d like to dashboard. Each BI dashboard tool connects to a different set of data sources (Google Analytics, Facebook Insights, Bing Ads, MailChimp, Amazozn etc.) so begin by making your list of needed connections and searching for the right dashboard solution based on that. In our experiences though, most of the big players are connected to a similar set of data sources.


While Data Studio is free (sort of, you often have to pay for connectors but the tool itself is free), many alternatives are not. Choose a solution which fits your company’s budget. based on the features offered at each dashboard pricing tier.

Data Warehousing

This sounds complex but it’s actually simple and important. Some 3rd party dashboard tools (Data Studio alternatives) will warehouse your data and others provide a direct connection to each data source. If possible, it’s always best to use one which warehouses your data so that the dashboard is fast and reliable.