Google offers free connectors for most of its data source, but Google My Business is left all alone. The good news is that there are other options allowing you to connect to Data Studio, this is great if you manage multiple locations. Having a dashboard for this can compare multiple locations showing the total views, phone calls, and direction request. The visual organization of this data can help find new opportunities for growth or ideas on where to make changes.

There are many ways to organize this data into a functional and helpful format if you need some guidance on how to do this take a look at our post for tracking multiple GMB locations. We use Supermetrics as the connector and in this post, we’re going to show you the other options as well.

Google My Business – Data Studio Connectors

ConnectorData SourcesPricingRead ReviewFree Trial

35+ Data Sources$39/MonthRead ReviewFree Trialfacebook ads, google analytics, custom, adform, adobe analytics, adroll, amazon ads, bing ads, facebook insights, public data, google ads, adsense, my business, search console, google+, instagram insights, linkedin ads, mailchimp, company pages, pinterest, quora, reddit, search 360, semrush, stripe, tumblr, twitter, vimeo, yahoo, yandex metrica, youtube, criteo, outbrain, hubspot, snapchatads, verizon, taboola@supermetrics

Power My Analytics
25+ Data Sources$9.95 Per SourceRead ReviewFree Trialfacebook ads, adroll, amazon, bing, constant contact, criteo, ebay, insights, google my business, instagram ads, instagram insights, instagram media insights, linkedin ads, linkedin company analytics, listrak, mailchimp, paypal, pinterest, shareasale, tripadvisor, twitter, walmart, yahoo, snapchatads, perfectaudience, quickbooks, taboola, hubspot@powermyanalytics

18+ Data SourcesFreeRead ReviewFreegoogle analytics, file upload, bigquery, campaign manager, cloud spanner, cloud sql for mysql, display & video 360, extract data, google ad manager 360, google ads, google analytics, google cloud storage, google sheets, mysql, postgresql, search ads 360, search console, youtube analytics, tv attibution@google

400+ Data Sources$499/MonthRead ReviewDemo Availableadobe analytics, adjust, salesforce, shopify, instagram ads, google ads, bing ads, doubleclick, facebook ads, linkedin, twitter, appnexus, criteo, mediamath, snapchat, tradedoubler, yahoo, adform, adroll, appsflyer, google analytics, has offers, perfect audience, performant, ebay, google search console, impact radius, listrak, mailchimp, outbrain, peperjam, propel media, quora, reddit, taboola, yandex, pinterest@funnel

16+ Data SourcesCustom SolutionsRead ReviewNone Currentlyfacebook ads,@tapclicks

Choosing the Best GMB Connector for Data Studio

Combine all your GMB locations in one dashboard, the aggregate of all this data is super useful for a full view of how all business locations are performing. This is not limited to one business, even if your an agency and manage multiple Google My Business accounts you can have all the data in one place just connect your source accounts. Narrow down where you can optimize using the following metrics:

  • Total Views
  • Website Visits
  • Phone Calls
  • Direction Request
  • Total Review Count

Final Thoughts

Again, we used SuperMetrics to connect Google My Business to Google Data Studio. They offer a free trial for LDA readers and you can sign up here for the best deal. Check out related resources below for a free template.