If you’ve got the budget, website traffic, and clearly trackable KPIs, Criteo is a great option for retargeting. Simply put, they handle high volume ecommerce retargeting as well as we’ve experienced anyone else do it. In choosing a connector to query your Criteo KPIs to display in Google Data Studio, consider these factors.
- Dimensions and Metrics: You’ll want to choose a connector which can pull the metrics that you need to report on. Most connectors will offer the full array but it’s always a good idea to leverage a free trial to make sure.
- Cost: At the time of writing this post, the most cost effective solution for integrating Criteo with Google Data Studio is Power My Analytics. Other higher-end custom solutions do it too, but the cost is much higher and we’re not sure why. PMA handles it well.
There aren’t a ton of options for integrating Criteo with GDS so we’re looking forward to additional community connectors coming online.