Advertising on Quora is becoming more popular as the question and answer website grows bigger every year. There’s a big reason why simply the audience is engaged! As an advertiser you have their full attention, your ads are placed between solutions that the user is actively looking for in relation to a current problem or question they have. On to the data and with ads it’s all about the reporting. Visibility to impressions, clicks, conversion rates and the CPC or CPA is why we spend the money collecting data to create results. Using data connectors like Supermetrics you can build a custom dashboard and compare all your KPI’s with the big boys like Google and Facebook.
There are so many approaches to turn this data into a super helpful dashboard that can possibly determine a pivoting point for your advertising efforts. Quora Ads API connection is provided via the connectors listed in the table below.