6 06, 2019

4 Benefits Of Using A Facebook Pixel

2022-05-30T08:57:06-05:00By |Categories: Social Media Marketing|Tags: , |

Creating a Facebook pixel is a great way to keep a pulse on your website visitors and know their behaviors and preferences. You can build custom audiences, remarket your ads, and have an overall measure of the effectiveness of your campaigns. Here are four benefits for using a Facebook pixel. 1. Creating A Retargeting Campaign [...]

6 06, 2019

Show Facebook Ad Costs in Google Analytics

2022-05-30T08:57:06-05:00By |Categories: Facebook Analytics, Social Media Marketing, Web Analytics|Tags: , , |

Facebook has a great ad platform for lead generation, retargeting, and much more. While we generally prefer search-based ad platforms (Google Ads, Bing Ads, etc.), FB Ads have their uses. Today, we want to help solve a big problem with a simple solution- Let's connect your Facebook Ads account to Google Analytics so that the [...]

6 03, 2019

SOLVED: FBCLID in Google Analytics

2022-05-30T08:57:15-05:00By |Categories: Facebook Analytics, Social Media Marketing, Web Analytics|Tags: |

In this short video, we're going to show you how to remove the Facebook Click ID tracking parameter (FBCLID) from your Google Analytics reports. What is FBCLID? FBCLID is part of facebook's tracking system and is used by facebook to track each click from facebook to your website. Facebook passes a click ID as users [...]

29 09, 2017

The Non-Techie’s Guide to Syncing Online Ad Cost Data with Google Analytics

2022-05-30T08:57:17-05:00By |Categories: Digital Marketing Software, Social Media Marketing, Web Analytics|Tags: , |

Here at LDA, we love Google Analytics. And as much as is possible, we try to make Google Analytics the "hub" of all our marketing activities. What I mean is that we like Google Analytics to be the core reporting tool across all channels and all ad networks. Take a look at the sample Google [...]