AdRoll is a popular display advertising and retargeting network which allows marketers to expand their retargeting reach across more inventory by hooking into social ad platforms such as faccebook as well as typical display ad networks. The ease of retargeting with large inventory makes AdRoll an industry leader in terms of efficient media buying opportunities.
In this post, we’re going to review your options for connecting AdRoll data with your Google Data Studio reports and dashboards.
AdRoll Google Data Studio Connectors
|Connector||Data Sources||Pricing||Read Review||Free Trial|
|35+ Data Sources||$39/Month||Read Review||Free Trial||facebook ads, google analytics, custom, adform, adobe analytics, adroll, amazon ads, bing ads, facebook insights, public data, google ads, adsense, my business, search console, google+, instagram insights, linkedin ads, mailchimp, company pages, pinterest, quora, reddit, search 360, semrush, stripe, tumblr, twitter, vimeo, yahoo, yandex metrica, youtube, criteo, outbrain, hubspot, snapchatads, verizon, taboola||@supermetrics|
Power My Analytics
|25+ Data Sources||$9.95 Per Source||Read Review||Free Trial||facebook ads, adroll, amazon, bing, constant contact, criteo, ebay, insights, google my business, instagram ads, instagram insights, instagram media insights, linkedin ads, linkedin company analytics, listrak, mailchimp, paypal, pinterest, shareasale, tripadvisor, twitter, walmart, yahoo, snapchatads, perfectaudience, quickbooks, taboola, hubspot||@powermyanalytics|
|18+ Data Sources||Free||Read Review||Free||google analytics, file upload, bigquery, campaign manager, cloud spanner, cloud sql for mysql, display & video 360, extract data, google ad manager 360, google ads, google analytics, google cloud storage, google sheets, mysql, postgresql, search ads 360, search console, youtube analytics, tv attibution|
|400+ Data Sources||$499/Month||Read Review||Demo Available||adobe analytics, adjust, salesforce, shopify, instagram ads, google ads, bing ads, doubleclick, facebook ads, linkedin, twitter, appnexus, criteo, mediamath, snapchat, tradedoubler, yahoo, adform, adroll, appsflyer, google analytics, has offers, perfect audience, performant, ebay, google search console, impact radius, listrak, mailchimp, outbrain, peperjam, propel media, quora, reddit, taboola, yandex, pinterest||@funnel|
|16+ Data Sources||Custom Solutions||Read Review||None Currently||facebook ads,||@tapclicks|
Choosing the Best Adroll Connector for Data Studio
AdRoll can be connected to Google Data Studio most efficiently through either SuperMetrics or PowerMy Analytics. Both solutions offer the full array of API-available dimensions and metrics from AdRoll such as:
- AdRoll Dimensions: Campaigns, ads, landing pages, etc.
- AdRoll Metrics: Clicks, costs, CPM, conversions, AOV (average order value), and all other relevant KPIs
In general, developing GDS dashboards for AdRoll ideally cover the basics of:
- Charting campaign and ad specific performance,
- Charting trends in spend, conversions, and ROAS
For AdRoll, we have extensive experience using Supermetrics not specifically for AdRoll but reporting for other data sources has worked well and we have found Supermetrics easy to use and reliable. However, most of the data connectors mentioned here offer free trials so feel free to explore a few before committing.