AdRoll can be connected to Google Data Studio most efficiently through either SuperMetrics or PowerMy Analytics. Both solutions offer the full array of API-available dimensions and metrics from AdRoll such as:
- AdRoll Dimensions: Campaigns, ads, landing pages, etc.
- AdRoll Metrics: Clicks, costs, CPM, conversions, AOV (average order value), and all other relevant KPIs
In general, developing GDS dashboards for AdRoll ideally cover the basics of:
- Charting campaign and ad specific performance,
- Charting trends in spend, conversions, and ROAS
For AdRoll, we have extensive experience using Supermetrics not specifically for AdRoll but reporting for other data sources has worked well and we have found Supermetrics easy to use and reliable. However, most of the data connectors mentioned here offer free trials so feel free to explore a few before committing.