When connecting Outbrain to Google Data Studio, we take the viewpoint of an advertiser (as opposed to a publisher). It should be noted that we are not aware of a publisher connector yet. That said, as with any other media buys (Google Ads, Facebook Ads, etc.), we recommend looking for connector which offers the basics in terms of campaign reporting dimensions and metrics.
- Basic Outbrain Campaign Data: Outbrain campaign name, spend, impressions, clicks, budgets, conversions (if you’re using the Outbrain tracking pixel), etc.
- Platform Data: Focus on connectors which can help you pull in platform specific data (mostly for filtering)
- Publisher Data: If you can pull Outbrain pub data, this makes it easy to find both the gems and the money burners.
For Outbrain, there’s just a single solution for connecting Outbrain at this time, Supermetrics.