Outbrain Google Data Studio Connector

Outbrain is one of the largest native advertising platforms, but until recently, had no existing Google Data Studio connector. Outbrain serves over 290 Billion discoveries each month across more than 50 countries. For advertisers, Outbrain just got a bit easier to track results with new options for connecting campaign data to Google’s Data Studio product.

In this post, we’re going to review your options for connecting Outbrain stats with your Google Data Studio reports and dashboards.

Outbrain + Google Data Studio Connectors

ConnectorData SourcesPricingRead ReviewFree Trial

Supermetrics
35+ Data Sources$39/MonthRead ReviewFree Trialfacebook ads, google analytics, custom, adform, adobe analytics, adroll, amazon ads, bing ads, facebook insights, public data, google ads, adsense, my business, search console, google+, instagram insights, linkedin ads, mailchimp, company pages, pinterest, quora, reddit, search 360, semrush, stripe, tumblr, twitter, vimeo, yahoo, yandex metrica, youtube, criteo, outbrain, hubspot, snapchatads, verizon, taboola@supermetrics

Power My Analytics
25+ Data Sources$9.95 Per SourceRead ReviewFree Trialfacebook ads, adroll, amazon, bing, constant contact, criteo, ebay, insights, google my business, instagram ads, instagram insights, instagram media insights, linkedin ads, linkedin company analytics, listrak, mailchimp, paypal, pinterest, shareasale, tripadvisor, twitter, walmart, yahoo, snapchatads, perfectaudience, quickbooks, taboola, hubspot@powermyanalytics

Google
18+ Data SourcesFreeRead ReviewFreegoogle analytics, file upload, bigquery, campaign manager, cloud spanner, cloud sql for mysql, display & video 360, extract data, google ad manager 360, google ads, google analytics, google cloud storage, google sheets, mysql, postgresql, search ads 360, search console, youtube analytics, tv attibution@google

Funnel
400+ Data Sources$499/MonthRead ReviewDemo Availableadobe analytics, adjust, salesforce, shopify, instagram ads, google ads, bing ads, doubleclick, facebook ads, linkedin, twitter, appnexus, criteo, mediamath, snapchat, tradedoubler, yahoo, adform, adroll, appsflyer, google analytics, has offers, perfect audience, performant, ebay, google search console, impact radius, listrak, mailchimp, outbrain, peperjam, propel media, quora, reddit, taboola, yandex, pinterest@funnel

Tapclicks
16+ Data SourcesCustom SolutionsRead ReviewNone Currentlyfacebook ads,@tapclicks

Choosing the Best Outbrain Connector for Data Studio

When connecting Outbrain to Google Data Studio, we take the viewpoint of an advertiser (as opposed to a publisher). It should be noted that we are not aware of a publisher connector yet. That said, as with any other media buys (Google Ads, Facebook Ads, etc.), we recommend looking for  connector which offers the basics in terms of campaign reporting dimensions and metrics. 

  • Basic Outbrain Campaign Data: Outbrain campaign name, spend, impressions, clicks, budgets, conversions (if you’re using the Outbrain tracking pixel), etc.
  • Platform Data: Focus on connectors which can help you pull in platform specific data (mostly for filtering)
  • Publisher Data: If you can pull Outbrain pub data, this makes it easy to find both the gems and the money burners.

Final Thoughts

For Outbrain, there’s just a single solution for connecting Outbrain at this time, Supermetrics.