Perfect Audience, like its competitor AdRoll, is a popular multi-platform retargeting network which allows users to retarget their website traffic via web banner ads, Facebook, Twitter, and much more. Perfect audience offers advertisers a single pixel solution to easily track and target users anywhere and everywhere.
In this post, we’re going to review your options for connecting Perfect Audience campaign stats with your Google Data Studio reports and dashboards.
Google Data Studio Connectors for Perfect Audience
|Connector||Data Sources||Pricing||Read Review||Free Trial|
|35+ Data Sources||$39/Month||Read Review||Free Trial||facebook ads, google analytics, custom, adform, adobe analytics, adroll, amazon ads, bing ads, facebook insights, public data, google ads, adsense, my business, search console, google+, instagram insights, linkedin ads, mailchimp, company pages, pinterest, quora, reddit, search 360, semrush, stripe, tumblr, twitter, vimeo, yahoo, yandex metrica, youtube, criteo, outbrain, hubspot, snapchatads, verizon, taboola||@supermetrics|
Power My Analytics
|25+ Data Sources||$9.95 Per Source||Read Review||Free Trial||facebook ads, adroll, amazon, bing, constant contact, criteo, ebay, insights, google my business, instagram ads, instagram insights, instagram media insights, linkedin ads, linkedin company analytics, listrak, mailchimp, paypal, pinterest, shareasale, tripadvisor, twitter, walmart, yahoo, snapchatads, perfectaudience, quickbooks, taboola, hubspot||@powermyanalytics|
|18+ Data Sources||Free||Read Review||Free||google analytics, file upload, bigquery, campaign manager, cloud spanner, cloud sql for mysql, display & video 360, extract data, google ad manager 360, google ads, google analytics, google cloud storage, google sheets, mysql, postgresql, search ads 360, search console, youtube analytics, tv attibution|
|400+ Data Sources||$499/Month||Read Review||Demo Available||adobe analytics, adjust, salesforce, shopify, instagram ads, google ads, bing ads, doubleclick, facebook ads, linkedin, twitter, appnexus, criteo, mediamath, snapchat, tradedoubler, yahoo, adform, adroll, appsflyer, google analytics, has offers, perfect audience, performant, ebay, google search console, impact radius, listrak, mailchimp, outbrain, peperjam, propel media, quora, reddit, taboola, yandex, pinterest||@funnel|
|16+ Data Sources||Custom Solutions||Read Review||None Currently||facebook ads,||@tapclicks|
Choosing the Best Perfect Audience Connector for Data Studio
The connectors which we reviewed for the Perfect Audience Data Studio guide all integrated with most of Perfect Audience’s data points via their API. Here, we’ll highlight some of the dimensions and metrics which you’ll be able to pull into Google Data Studio from your Perfect Audience account.
- Data Points: As with most ad buys, you’ll get all the campaign and audience level metrics you need to report on impressions, clicks, CPC, costs, conversions, audience sizes, etc. The Perfect Audience API provides all the data points you need to quickly and easily build Data Studio dashboards.
- Roll-Up Perfect Audience Reporting: If you’re an agency or are at least managing multiple accounts, connectors like Power My Analytics are great options for rolling up your accounts into consolidated reports.
- Direct Connection vs Data Warehousing: With some connectors, you connect directly to the Perfect Audience’s API in real time. This means that you’ll pull data from Perfect Audience each time your report loads. However, it’s sometimes good to warehouse the data (as Power My Analytics does) so that you can trend data faster.
For Perfect Audience, we like Power My Analytics hands-down. It’s fast, data is all there, and we can produce an extremely useful view of our clients’ Perfect Audience advertising efforts.