Google Ads (formerly Google Adwords) is the most popular advertising networks today. Integrating Google Ads with Google Data Studio is one of the most popular connections as a result and there are a number of options for this, each of which has its benefits in terms of data provided, costs, and ease of use.

On this page, we’ll quickly summarize your options for connecting Google Data Studio reports with the Google Ad Network.

Which Data Studio Connectors Integrate Google Ads?

ConnectorData SourcesPricingRead ReviewFree Trial

35+ Data Sources$39/MonthRead ReviewFree Trialfacebook ads, google analytics, custom, adform, adobe analytics, adroll, amazon ads, bing ads, facebook insights, public data, google ads, adsense, my business, search console, google+, instagram insights, linkedin ads, mailchimp, company pages, pinterest, quora, reddit, search 360, semrush, stripe, tumblr, twitter, vimeo, yahoo, yandex metrica, youtube, criteo, outbrain, hubspot, snapchatads, verizon, taboola@supermetrics

Power My Analytics
25+ Data Sources$9.95 Per SourceRead ReviewFree Trialfacebook ads, adroll, amazon, bing, constant contact, criteo, ebay, insights, google my business, instagram ads, instagram insights, instagram media insights, linkedin ads, linkedin company analytics, listrak, mailchimp, paypal, pinterest, shareasale, tripadvisor, twitter, walmart, yahoo, snapchatads, perfectaudience, quickbooks, taboola, hubspot@powermyanalytics

18+ Data SourcesFreeRead ReviewFreegoogle analytics, file upload, bigquery, campaign manager, cloud spanner, cloud sql for mysql, display & video 360, extract data, google ad manager 360, google ads, google analytics, google cloud storage, google sheets, mysql, postgresql, search ads 360, search console, youtube analytics, tv attibution@google

400+ Data Sources$499/MonthRead ReviewDemo Availableadobe analytics, adjust, salesforce, shopify, instagram ads, google ads, bing ads, doubleclick, facebook ads, linkedin, twitter, appnexus, criteo, mediamath, snapchat, tradedoubler, yahoo, adform, adroll, appsflyer, google analytics, has offers, perfect audience, performant, ebay, google search console, impact radius, listrak, mailchimp, outbrain, peperjam, propel media, quora, reddit, taboola, yandex, pinterest@funnel

16+ Data SourcesCustom SolutionsRead ReviewNone Currentlyfacebook ads,@tapclicks

Choosing the Right Google Ads + GDS Connector

The good news is that for Google Ads, you have a free option as well as a number of paid Data Studio connectors. Keep in mind the following considerations.

  • Number of Google Ad Accounts: If you are simply connecting to a single Google Ad account in your dashboard, the free Google version is often the best way to go. Google offers a stable connector for this. However, if you need to connect to multiple Google Ad accounts, blend data, etc., utilizing a paid service is your only option.
  • Direct Connection vs Data Warehousing: With some connectors, you connect directly to the Google Ad API in real time. This means that you’ll pull data from the network each time your report loads. With others (typically paid connectors), the connector itself will warehouse your data. This is done sometimes to improve performance and to ensure a more stable data connection. For Google Ads, we don’t see a benefit to one over the other so this is a matter of preference.

Final Thoughts

Looking for a fast, free solution? Go with Google’s free Google Ad Connector for Data Studio. Need to blend data or connect to multiple accounts at once, paid connectors like Supermetrics are the way to go as you can easily connect to 1-100s of accounts at a time for great roll-up reporting.