Instagram is quickly surpassing Facebook in terms of marketing relevance, period. The social exposure currently offered by this platform is high relative to every other platform and thus, the need to measure is greater than ever. Here’s what you need to consider when choosing a connector to pull your IG account(s) to Data Studio.
- Data Points: First, what are interested in reporting on? For many, reporting on IG focuses on account level stats (followers, posts, etc.) and also on post level stats (recent posts, views, interaction metrics, etc.). Most connectors seem to offer a similar set of data points.
- Roll-Up Instagram Reporting: Do you have one Instagram account or many to report on? If one, any connector will do. If many, consider a connector which will allow you to pull from multiple accounts at once.
- Direct Connection vs Data Warehousing: There are two types of Instagram connectors. Those who provide a direct API connection to IG and those who actually download and store data to their own servers and then send those to your Google Data Studio account. Each has benefits but in general, because IG offers historical data through their API, we prefer to connect directly to the API (Supermetrics) so that backfilling data to a data warehouse solution (such as Power My Analytics) is not needed.
For Instagram, we have extensive experience using Supermetrics for IG reporting and have found it easy to use and reliable. However, most of the data connectors mentioned here offer free trials so feel free to explore a few before committing.