Snapchat Ads provides typical audience targeting and a variety of ad formats to business advertisers on this popular and fast-growing social network. Whether you’re promoting a website, app, of local brick-and-mortar store, SnapChat has an ad solution which may be worth trying.
In this post, we’re going to review your options for connecting Snapchat Ads with your Google Data Studio reports and dashboards.
Snapchat Google Data Studio Connectors
| Connector | Data Sources | Pricing | Read Review | Free Trial | ||
|---|---|---|---|---|---|---|
 Supermetrics | 35+ Data Sources | $39/Month | Read Review | Free Trial | facebook ads, google analytics, custom, adform, adobe analytics, adroll, amazon ads, bing ads, facebook insights, public data, google ads, adsense, my business, search console, google+, instagram insights, linkedin ads, mailchimp, company pages, pinterest, quora, reddit, search 360, semrush, stripe, tumblr, twitter, vimeo, yahoo, yandex metrica, youtube, criteo, outbrain, hubspot, snapchatads, verizon, taboola | @supermetrics |
 Power My Analytics | 25+ Data Sources | $9.95 Per Source | Read Review | Free Trial | facebook ads, adroll, amazon, bing, constant contact, criteo, ebay, insights, google my business, instagram ads, instagram insights, instagram media insights, linkedin ads, linkedin company analytics, listrak, mailchimp, paypal, pinterest, shareasale, tripadvisor, twitter, walmart, yahoo, snapchatads, perfectaudience, quickbooks, taboola, hubspot | @powermyanalytics |
 | 18+ Data Sources | Free | Read Review | Free | google analytics, file upload, bigquery, campaign manager, cloud spanner, cloud sql for mysql, display & video 360, extract data, google ad manager 360, google ads, google analytics, google cloud storage, google sheets, mysql, postgresql, search ads 360, search console, youtube analytics, tv attibution | |
 Funnel | 400+ Data Sources | $499/Month | Read Review | Demo Available | adobe analytics, adjust, salesforce, shopify, instagram ads, google ads, bing ads, doubleclick, facebook ads, linkedin, twitter, appnexus, criteo, mediamath, snapchat, tradedoubler, yahoo, adform, adroll, appsflyer, google analytics, has offers, perfect audience, performant, ebay, google search console, impact radius, listrak, mailchimp, outbrain, peperjam, propel media, quora, reddit, taboola, yandex, pinterest | @funnel |
 Tapclicks | 16+ Data Sources | Custom Solutions | Read Review | None Currently | facebook ads, | @tapclicks |
Choosing the Best Data Studio connector for Snapchat Ads
Lucky for Snapchat advertisers, the advertising API comes complete with all the data you need to monitor overall account performance, campaign and ad squad performance, demographic performance and more.
- Data Points: Campaigns, ad squads, impressions, clicks, swipes, spend, video views, age, gender, geo, and about 100 metrics and dimensions.
- Roll-Up Snapchat Reporting: Do you have one Snapchat ad account or many to report on? Some connectors will just allow for 1 connection while others will make it easy to roll-up data and filter by account as needed.
- Direct Connection vs Data Warehousing: With some connectors, you connect directly to the Snapchat APIs in real time. This means that you’ll pull data from Snapchat Ads each time your report loads. However, it’s sometimes good to warehouse the data (as Power My Analytics does) so that you can trend data faster.
Final Thoughts
For Snapchat, we like Supermetrics and Power My Analytics hands-down. It’s fast, data is all there, and we can produce an extremely useful view of our clients’ Snapchat efforts.
Related Resources
- Supermetrics (free/paid depending on your needs)
- Power My Analytics (free trial)
- Snapchat Ads