Episode Highlights No more support for old search console homepage. Transcript Rick: All right, next, Google Search Console. So Google finally says goodbye to the old search console. So I estimate that this will save about 40 million clicks a day from webmasters who go into Search Console, and then just have to, the [...]
Episode Highlights Free to access via LinkedIn’s education platform Topics: Basics of LinkedIn marketing Organic marketing on LinkedIn (how to use free features link groups, your profile, search, etc.) LinkedIn Ad Basics including audiences, campaign setup, etc. Transcript Juan: All right, next up we've got LinkedIn is offering free courses on their platform. Interesting. [...]
Episode Highlights Not the most crucial but it's big news. Facebook Dating! Launches in the USA Opt-in for dating profile Integrates with IG to flow your fake real posts to your dating profile Secret crush allows you to choose up to 9 secret crushes in your circles and if they match up too, baaam. [...]
Episode Highlights Why? Simplify the process of connecting and managing data sources. TRUE! Always felt messy with the current process Non GSuite users, nothing you need to do, this will happen over the next few weeks GSuite users: Further instructions to come Transcript Juan: All right. Looks like we got Data Studio is migrating [...]
Episode Highlights Automated bidding algos generally adapt to seasons on their own, but this takes time. If seasonal shifts are sharp, you may want to leverage this feature to account for the shifts Transcript Rick: All right, good. Next up we have Google Ads. It's a setting within Google Ads for seasonality. So a [...]
Episode Highlights Lots of us use negative keywords to block queries Bing offers a report now to help highlight possible conflicts Available for shopping campaigns What it does Provides a list of SKUs blocked by negative terms Shows which negative keyword blocked which SKU Comments: I have no idea how to make this useful... [...]
Today, we've got a short video on In-Market Segments and specifically, how to use data from Google Analytics to improve your Google Ad campaigns. What are In-Marketing Segments? Google groups web searchers into buckets (or categories) based on their current shopping behavior. For example, if Google detects a user searching for home and garder related [...]
Today, w let's look at why and how to remove the MailChimp click tracking parameters (MC_CID and MC_EID) from your Google Analytics reports. Specifically, situations where landing page URLs in Google Analytics contain either the MC_CID and/or the MC_EID parameters. What is MC_CID and MC_EID? Both the MC_CID and MC_EID parameters are used by MailChimp [...]
Episode Highlights Benefits are being able to: 1) apply functions which you couldn’t previously do in AMP 2) share code across amp and non-amp content for efficiency. Restrictions Content jumping: To avoid unexpected content jumping, <amp-script> generally requires user gestures to change page content. Page load: Since <amp-script> doesn’t change page content without user interaction, [...]
Episode Highlights Affects and all search + shopping campaigns will no longer have the ability for accelerated delivery Why? They think ads will perform better, particularly early in the day where the competition was high cause of accelerated delivery Beginning September 17th Not video and display yet Transcript Juan: Looks like we've got coming [...]
Episode Highlights Via Search Engine Land The strategy uses your daily budget as a guide and returns as much in conversion value as possible. You can set a ROAS goal in combination Available for search campaigns now Shopping “smart shopping” is sort of doing this already You’ll need to pass a conversion back (e-commerce or [...]
Episode Highlights New filters being offered Device Campaign Campaign type Campaign status Ad group Ad group status Transcript Rick: All right. Next also with Google Ads. Since Google Ads switched to the new interface, they have this dashboard. I think many of us in the industry just think gets an extra page to browse through [...]
Episode Highlights Starting in Ireland, S. Korea, and Spain. Rolling out everywhere else soon. See a summary of the information apps and websites have sent to Facebook using Facebook Pixel or Facebook login. Ability to disconnect this information and future information from your account if you want to. You can do this for all of [...]
Episode Highlights Part attack on Firefox’s broad cookie blocking tech Part future-proofing user tracking to keep the web world spinning A new set of standards which they are trying to convince the web to follow to both ensure privacy and protect commerce and thus, the free web. Large scale cookie blocking makes the web [...]
Welcome back to the show today we got four stories that are pretty exciting for the marketing world. First, let's begin with Facebook's new ad units! Topic: Facebook New Ad Units Movie Reminder Ads & Movie Showtime Ads So it looks like they're adding 2 new ad units that are movie related. The [...]