You know what grinds my gears? The fact that Google Ads device and platform bidding keeps changing which has caused a number of accounts to "waste" money on display. Particularly, the process for blocking mobile apps from display campaigns changes, and then your account is running on apps again (when you previously blocked them using [...]
As modern marketers, we utilize websites, email marketing tools, forms, call tracking software, web analytics solutions, and much more to drive business for our companies and clients. Fortunately, there are a lot of great solutions for non-programmers to integrate these various systems with one another easily. Ever wonder what the best way to send [...]
Today's post is a bit of rant. When you're done reading, I think you'll agree that Google Ads location extensions should be completely reconsidered for almost all verticals. That's right, we generally think that advertising on Google Ads is, from a data standpoint, one of the best marketing spends out there. However, we're fed up [...]
If you love Google Data Studio as much as we do, then you might find this tool useful. Today, we're happy to announce the first version of our Google Data Studio connector search tool. Overview of Data Studio Connectors Google Data Studio is a data visualization tool relies on data connectors to get data. [...]
The following format is based on using two tools, simply combining OptinMonster and Constant Contact for a powerful result. Now, I know there are a million options as far as collecting subscribers on your website. BUT... This strategy is an efficient format, that lets you make changes on the fly and not start from scratch [...]
Today's post on using custom rolling dates in Google Data Studio is brought to you by the color blue! Seriously though, we totally had trouble figuring out how these worked (and probably mis-reported a bit) so once we did, we wanted to run through the seemingly simple feature. Video below. How to Use Custom Rolling Dates Configuring [...]
On March 7th, Google announced a long-awaited new feature to Google Data Studio, Report Schedules. Wahoo! Now you can automated reports to your team as well as your clients with this new feature. Data Studio Report Scheduling Video Here's what you need to know about Data Studio's scheduling features: Reports are sent on schedule via [...]
You just bought your domain and hosting, skipped the SSL since $70 a year is just an unnecessary expense. Now your masterpiece is about to take off and it looks like this. What Does Not Secure Mean? It's pretty straightforward, not secure means the door is wide open for [...]
In this short video, we're going to show you how to remove the Facebook Click ID tracking parameter (FBCLID) from your Google Analytics reports. What is FBCLID? FBCLID is part of facebook's tracking system and is used by facebook to track each click from facebook to your website. Facebook passes a click ID as users [...]
Implement AMP (Asynchronous Messaging Protocol) on your website or blog is a great way to boost organic traffic on your website. By providing your content using this protocol to Google, you'll likely become more competitive in search queries where few others have provided the same. One of the best ways to validate your AMP content [...]
So you've decided to use Google Data Studio to help make sense of your Instagram stats! We agree, it's the best option around. So a common question we get is related to finding the best ways to connect Instagram to Google Data Studio. Here's the skinny on what your options are. First, we should note [...]
As of late September 2018 (when I'm writing this post), the information that appears first in a Google search for the phrase "how to share access to google my business" shows an article from Google that is completely out of date and doesn't match up to the current Google My Business dashboard. Many times, businesses [...]
If you're seeing the "uploaded file exceeds the upload_max_filesize directive in php.ini" when trying to uploading a new website theme or large file into your WordPress back-end, this should do fix your problem! The following screenshots are from the GoDaddy hosting dashboard, but the steps for other hosting providers should be similar. Step 1: Go [...]
Google is pushing for HTTPS pretty hard now. After much encouragement (and several warnings), webmasters are taking heed and implementing SSL certificates to avoid SEO penalties and Chrome (and eventually other browser) warnings. So let's say you have a client with 1,000s of ads, all of which point to the old HTTP (non-secure) version of [...]
Ever have a client who requires an absolutely strange ad campaign schedule? In some situations, one or all of your campaigns need to turn on and off multiple times each day. Or, you simply want to make bid adjustments based on the time of day, day of week, etc. In this short post we're going [...]