It’s pretty straightforward, not secure means the door is wide open for hackers, that’s the biggest threat to your website and visitors. Outside of that, it’s just super annoying that it says not secure. An SSL is your shield!
Regardless hackers are way worse than annoying, so protecting your site is super important plus there are good benefits that come along with an SSL certificate:
- Encrypts data protecting communication between server and client
- Website identity confirmation
- Google gives better rank to HTTPS (SEO)
- Visitor/Customer trust