SEMrush is a fantastic keyword research tool. We've used it for years and our only gripe really is that it's pretty costly, especially if researching keywords and creating content is your main function. Here at LDA, we're always looking for the latest and greatest tools so today's post is focused on some alternative options for [...]
We see it all the time, and it usually goes untreated. No, it's a not a rash we got while swimming in the public swimming pool (gross!). It's the NOT SET value which appears in various reports in Google Analytics. In this short post, we'll review the signs, symptoms, and solutions for Not Set so that you [...]
We have a love/hate relationship with autocomplete. It's gotten pretty good over time. Why love? It's a great experience when we're searching for things on Google. Why hate? Because as SEOs, it funnels search traffic into specific phrases and lessens the number of longer tail queries which might otherwise have been. In this short post, [...]
Optimizing your website for questions queries is a great way to 1) grab some longer tail rankings/traffic 2) find searchers who are low in the funnel for your product and 3) create content which may be commonly searched via voice search (which is the fastest growing type of search right now). Here are some sample [...]
I recently found a piece of software that was pretty awesome at first use, if you’re not a video creator and want to have a quick way to create video from written content.. keep reading. I came across Lumen5 in my search for shortcuts as a digital marketer, just looking for a way to [...]
Be warned, and maybe excited, as the next iteration of Google Shopping takes place on July 15th, 2019. In a recent announcement by Google, US-based standard shopping campaigns (other countries coming soon) will now be auto-enabled to appear in both YouTube and Google Discover. While Smart Shopping campaigns were there already (at least YoutTube and [...]
Automation software is great you can connect with a particular web application and transfer data in multiple directions based on logic, the best part is that you can have actions based on the data. There are a few different provider options for automation but we will keep it to two in this post. Being [...]
What's the Beta on Google's New Responsive Search Ads? Okay, so that's a climbing play on words which few will understand but I couldn't help myself. In today's post and podcast, let's review what's happening in the Google Ads space where there is yet another change to the format of search ads. Now in BETA, [...]
Google has pushed webmasters, SEOs, or whatever you call yourself for years now on implement AMP. With dozens of posts written on the topic in the Google Webmaster Blog, we assumed that this is the next great iteration of the Web, the future is here! We realized that we were wrong though after a bit [...]
Fact: There are 50+ email marketing software providers. Each and every ESP promises the best deliver-ability, the easiest to use interface, and the best customer service. Well, we don't believe it so we recently launched the first iteration of our email marketing software comparison tool. Here's why- We've used many different platforms (Constant Contact, MailChimp, [...]
Google Data Studio is at it again with another great new feature! Today, Google announced a new capability for Google Data Studio, data drill-down and drill-up. That's right, you can now configure your charts to allow a greater level of user interaction so that users can drill into data to get a more granular view. [...]
We love to bring the community valuable resources and again we are excited to introduce another tool. This will be the first version of our call tracking solutions search tool, we did the heavy lifting so that you can save time and start implementing. Realizing that Google Ads call tracking is limited to only [...]
If you are tasked with managing your own or your clients' Google Ads accounts, there are countless tools to do so. Most however, require a firm understanding of the Google Ads platform. Knowing where to look and what to look for takes years of practice. And Google Ad audits can take hours to perform even [...]
Arguably as important as your keywords and creatives, the Google Ads bidding style that you choose for your campaign is critical to attaining a positive return on investment and scale. Over the years, bidding styles have evolved from simple (manual cpc) to almost completely automation (smart shopping/max conversion campaigns). Additionally, the "rules" outlined by Google [...]
Simple tutorial on how to connect Google Sheets to MailChimp in order to grab your latest subscribers. It's a really easy setup and can get you over the hurdle of becoming familiar with API app connectors, its as close to becoming your own programmer. Of course within its limits. Simple and Efficient Automation Connecting MailChimp [...]