In this 15 minute video tutorial, we're going to show you how we use tools like Google Analytics and Screaming Frog SEO Spider to find 404 errors (page not found errors) on our websites. Importantly, we'll show you how we use these tools to diagnose the errors, find the source, and fix them! Using Google [...]
Welcome to the show! A friendly reminder to help support us if you like the news content the way we bring it to you please give us a like and subscribe, also any comments let us know how we can make it better. Moving right along we’ve got a couple of news updates starting with [...]
Retargeting can be a relatively inexpensive way to keep your visitors engaged, making purchases and coming back to your website for a multitude of reasons. You worked hard to get them to come to your website in the first place, following up with customers & visitors is a great way to keep the flow going. [...]
Welcome to the show Rick & Juan are bringing your digital advertising news the way you like it short and to the point. Coming up we got Google Data Studio news, Bing Ads and a few updates to AMP. Topic: GDS (data studio) new features Tree Maps! It is a new feature in Data [...]
Gaining 'links' is crucial for SEO, the way Google sees it if no one is linking to your website it might not be important to people searching. The issue is that getting links is not exactly a quantifiable process and results can take time depending on the topic you're trying to rank for. Regardless [...]
To bid, or not to bid (on competitors' brand names). That, is the question, that we cannot get away from, ever, it seems. In pay per click marketing, we're commonly presented with a dilemma when clients ask to run competitor campaigns. That is, SEM campaigns where we bid on their competitors brand name keywords. [...]
Google Analytics is great at tracking referral traffic, too good in fact. As a result, we sometimes see traffic in our Google Analytics referral reports which is inaccurate and problematic for a number of reasons. Here's an example: In the above example, we're looking at analytics from an eCommerce property which offers a few different [...]
Highlights: Google Ads - Google Images now part of Search Network Previously, Google images were considered ‘search partners’. Now, you advertise on Images as a default. If you are opted-in to the search partners, that traffic will decrease. Expect a lift in traffic from this change. Amazon Launches New Service Called “Counter” Offers In-Store Pickup [...]
Digital Marketing News Highlights Google Ads & Local Campaigns Updates Shoppers are always looking for deals not just during shopping seasons and upcoming Googles updates are focused on that Seasonality adjustments will signal any smart bidding such as enhanced CPC, CPA More in-market audiences for search (people who are ready to buy) total of about [...]
In this week'd episode, Jay covers some common examples of items which are questionably legal to sell online including Amazon, eBay, and other online marketplaces. Some are obvious, others not so much. Samples Questionable Items Lawn Darts! Sky Dancers Bucky Balls Switchblades Brass knuckles Alcohol bottles Synthetic substances Drug paraphernalia Medical supplies Jay's tip- [...]
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In this short video, we'll run through the 2 different ways to connect Google Ads to Google Analytics. Benefits of Connecting Google Ads to Analytics Conversion Data: The primary reason to connect Google Ads to Google Analytics is so that you can import your Google Analytics into Google Ads. This allows you to not only [...]
In June, 2019, Google launched a new feature to Google My Business called profile short names. In short (pun intended), this provides the ability to give your GMB listing a short URL to share as you see fit. How to Add a Profile Short Name to GMB Listings Access Google My Business Click Info Click Add Profile Short [...]
Yelp Announces New Business Page Upgrades to Help Businesses Stand Out and Build their Reputation Business Highlights Add badges to your profile for business highlights like eco friendly, walk-ins welcome, 24/7 availability, + 30 or so others $1-$2 per day Portfolio - $1-2 per day Add portfolio items Yelp Verified license $1/day Yelp claims an [...]
Criteo is one of the most robust retargeting ad platforms that we've used for mid and high volume ecommerce websites. Criteo offers a machine-learning retargeting solution which presents dynamic ads which are based on the users browsing history. For good reason, Criteo is also one of the largest stand-alone retargeting platforms in the World. Today, [...]
Topic: Facebook Announces Libra We got three pretty exciting topics to cover today! First up is Facebook and their announcement of the launch of Calibra. So it’s basically a digital currency wallet that is going to work in correlation with the Libra network which is Facebooks cryptocurrency project. It’s going to integrate with the [...]