Yelp Announces New Business Page Upgrades to Help Businesses Stand Out and Build their Reputation

Business Highlights

  • Add badges to your profile for business highlights like eco friendly, walk-ins welcome, 24/7 availability, + 30 or so others
  • $1-$2 per day

Portfolio – $1-2 per day

  • Add portfolio items

Yelp Verified license

  • $1/day
  • Yelp claims an increase in engagement with these “badges”

Bing Ads Offers better Tracking Mechanisms

  • Parallel tracking
  • Just like Google
  • User is taken directly to the final URL while the tracking url is fired and processes in the background
  • Goal is to speed up the click and increase user trust as the redirect is not apparent.


Tracking Templates expanded to include final URL suffix and more custom parameters

  • Google Search Console says goodbye to preferred domain setting
  • This was previously used to help solidify your desire to have the www vs non www version showing as your primary
  • Reality is that the better practice was to:
    • Set redirects to the preferred version
    • Use canonicals where needed
    • Specifiy in your sitemap

Google My Business Adds Branding Tools

  • Short Names: Businesses can now claim hort names. Access this via the “info” tab with GMB but do it quickly. We say some fairly unique names already claimed!
  • Welcome Offers
  • Available on apps right now
  • When a user “follows” your business, you can give an offer which they can save.