In June, 2019, Google launched a new feature to Google My Business called profile short names. In short (pun intended), this provides the ability to give your GMB listing a short URL to share as you see fit.

How to Add a Profile Short Name to GMB Listings

  1. Access Google My Business
  2. Click Info
  3. Click Add Profile Short Name
  4. Add the permalink you’d like and done!

Enjoy!