Overview In this lesson, we'll cover the Directives report tab which contains more technical information about pages as it pertains to SEO. Filters for this View There are many filters on the Directives report which allow you to quickly view content based on each directive. Canonical – The URL has a canonical set, this could be self referencing [...]
Acquisition Channels reporting provides an overview view of information on the sources of traffic to your website. This suite of reports uses Google's default channel organization to categorize traffic sources into basic categories such as referrals, organic search, direct, email, social, etc. Overview Acquisition Channels reporting provides an overview view of information on the sources of traffic [...]
Acquisition Source / Medium reports provide basic information on the traffic source and traffic medium of your website users. At a glance the Source / Medium reports look very similar to Channel Reports. However, source medium is a bit more granular and can be customized based on how advertising campaigns are tagged. Overview Acquisition Source / Medium reports [...]
Overview Screaming Frog's Analytics report tab allows us to correlate Acquisition, Behavior, and Conversion data (from Google Analytics) to SEO data which was compiled by Screaming Frog. Note that in the main report, we can view a variety of data points which have been imported from Google Analytics including sessions, users, page value, conversions, etc. On [...]
The Referrals report provides basic traffic on conversion metrics as they related to websites which link to yours and send you traffic. Here, you'll see a list of domains which have sent traffic during the selected period. Overview The Referrals report provides basic traffic on conversion metrics as they related to websites which link to yours and send [...]
Overview In this lesson, we'll cover a sample usage case where we want to do a technical review of a new website which we just launched. In this demo, we'll cover key reports which help us identify potential programming issues. Whether you're a Web developer, designer, marketer, or business owner, we recommend going through this [...]
Overview Acquisition Adwords is an entire reporting section dedicated to reporting on your Google Adwords efforts. We're only covering this section for the sake of creating a comprehensive Google Analytics report. In a future lesson, we'll cover a better way to report on your Adwords and other paid media efforts. The Adwords reporting area [...]
Overview The Acquisition Search Console reporting section links directly with Google Webmaster Tools (known as GWT) and matches Google organic search data from GWT with standard Google Analytics KPIs. This reporting section does not include data from any search engines other than Google. Landing Pages: Organic search landing pages and related KPIs. Countries: [...]
Overview In this lesson, we'll discuss how to use Screaming Frog to Audit the installation of Google Analytics on a sample website. To do this, we're going to 1) Let Screaming Frog search each page of our website to confirm that our Google Analytics account number is present on each web page and 2) [...]
Overview In this lesson, we'll cover the Custom Filters which help us look for specific things when crawling a website. In short, custom filters allow us to instruct Screaming Frog to search all site code for specific things such as text, a google analytics tracking code, etc. There are two types of Custom Filters in Screaming Frog: [...]
Overview In this lesson, we'll talk about configuring the Screaming Frog Spider to Include and Exclude content based on rules you set. Within the Configuration section of Screaming Frog, we have the option to instruct the Spider to include or exclude specific URLs and directories as we see fit. Using Regex (regular expressions), you can instruct [...]
Overview In this lesson, we'll cover the Google Analytics API and enabling access to Screaming Frog so that you can match Screaming Frog and Google Analytics metrics. Select Configuration --> API Access --> Google Analytics Click Connect to New Account You'll now be forwarded to Google.com to accept the connection. Accept the connection. Next, select the Account, Property, and View [...]
Overview In this lesson, we'll cover a few Pre-Canned Reports in Screaming Frog. Crawl Overview: Summary data from all the major report views. CLICK FOR SAMPLE Redirect Chains: Data on redirects found, identifying multi-level redirects as well. CLICK FOR SAMPLE Canonical Errors: Data on the mis-use of canonical instructions used. CLICK FOR SAMPLE Insecure Content: Summary non-SSL content. CLICK FOR SAMPLE SERP Summary: [...]
The Behavior Reports provide insight into the source of traffic (how users find the website) and subsequent behavior. Site Content: Top pages, content drilldown, landing pages, exit pages Site Search: Track what users search for once they are on your website Events: Specific user actions
Overview The Site Content reporting sections provides a few different content-focused views showing how users interact with your site content. All Pages: Report which provides behavioral stats on each individual page of your website. Content Drilldown: Similar to the "all Pages" report but instead groups pages by the sub-directory which they reside on your [...]