Screaming Frog’s Analytics report tab allows us to correlate Acquisition, Behavior, and Conversion data (from Google Analytics) to SEO data which was compiled by Screaming Frog.
Note that in the main report, we can view a variety of data points which have been imported from Google Analytics including sessions, users, page value, conversions, etc.
On the Analytics tab, we have just a few available filters.
- Sessions Above 0
- Bounce Rate Above 70%
- No Ga Data
In general, we use this to find outliers (good and bad) to see if there are issues which may be affecting traffic.