OverviewIn this lesson, we'll cover the Internal report tab which contains all information from other tabs with the exception of the 'external' tab. Think of this tab as being the overview of information. We get a nice overview of files crawled form this report, but it's a bit of information overload so other more-detailed reports will prove to [...]
Overview In this lesson, we'll cover the External report tab which contains all information regarding external files which are referenced or linked to from your website. With this data view, we can evaluate the usage of and links to external content which has a number of practical uses. On the External tab, we can quickly get basic page metrics and [...]
OverviewNow, we'll cover the Protocol report tab which helps us quickly identify which pages (internal and external) are secure and which are not (https vs http). This particular tab is not always useful unless your website has a need for https and you want to review which pages are showing which protocol. On this [...]
Overview In this lesson, we'll cover the Response Codes tab in Screaming Frog. We believe that this is one of the most useful areas. Here, we can quickly identify problem areas on our website in an efficient way. On the Response Codes tab, we can filter based on a few different response codes. Blocked by Robots.txt: Tells [...]
Now, we're going to review a few different Screaming Frog tabs which break down specific elements for easy review. In this topic, we'll look at the following Screaming Frog tabs: Page Titles: View which focuses on showing Title Tag information Meta Description: View which focuses on showing meta description information H1 and H2: View [...]
Overview In this lesson, we'll cover the Images report in Screaming Frog. The Images report helps us aggregate useful information about images on our website which may affect website performance, SEO, and more. At a glance, the data in this report contains information on the image size, type of image, number of references found, etc. Highlighting any [...]
The Acquisition reports provide insight into the source of traffic (how users find the website) and subsequent behavior. Channels: Default set of categories to which traffic sources are grouped Source/Medium: Granular view of traffic sources Referrals: Websites which refer traffic via links Adwords: Adwords campaign tracking Search Console: GWT tracking (Google organic search) [...]
Overview In this lesson, we'll cover the Directives report tab which contains more technical information about pages as it pertains to SEO. Filters for this View There are many filters on the Directives report which allow you to quickly view content based on each directive. Canonical – The URL has a canonical set, this could be self referencing [...]
Acquisition Channels reporting provides an overview view of information on the sources of traffic to your website. This suite of reports uses Google's default channel organization to categorize traffic sources into basic categories such as referrals, organic search, direct, email, social, etc. Overview Acquisition Channels reporting provides an overview view of information on the sources of traffic [...]
Acquisition Source / Medium reports provide basic information on the traffic source and traffic medium of your website users. At a glance the Source / Medium reports look very similar to Channel Reports. However, source medium is a bit more granular and can be customized based on how advertising campaigns are tagged. Overview Acquisition Source / Medium reports [...]
Overview Screaming Frog's Analytics report tab allows us to correlate Acquisition, Behavior, and Conversion data (from Google Analytics) to SEO data which was compiled by Screaming Frog. Note that in the main report, we can view a variety of data points which have been imported from Google Analytics including sessions, users, page value, conversions, etc. On [...]
The Referrals report provides basic traffic on conversion metrics as they related to websites which link to yours and send you traffic. Here, you'll see a list of domains which have sent traffic during the selected period. Overview The Referrals report provides basic traffic on conversion metrics as they related to websites which link to yours and send [...]
Overview In this lesson, we'll cover a sample usage case where we want to do a technical review of a new website which we just launched. In this demo, we'll cover key reports which help us identify potential programming issues. Whether you're a Web developer, designer, marketer, or business owner, we recommend going through this [...]
Overview Acquisition Adwords is an entire reporting section dedicated to reporting on your Google Adwords efforts. We're only covering this section for the sake of creating a comprehensive Google Analytics report. In a future lesson, we'll cover a better way to report on your Adwords and other paid media efforts. The Adwords reporting area [...]
Overview The Acquisition Search Console reporting section links directly with Google Webmaster Tools (known as GWT) and matches Google organic search data from GWT with standard Google Analytics KPIs. This reporting section does not include data from any search engines other than Google. Landing Pages: Organic search landing pages and related KPIs. Countries: [...]