ActiveCampaign is what you use if you need both a solid email marketing platform and a light-weight CRM. While ActiveCampaign can certainly be used for email marketing only, it’s really competitive advantage lies in the CRM functions of the platform. If you know Hubspot, it basically has all the features you need, and none that you don’t for a much lower price.

On this page, we’ll focus on ActiveCampaign email marketing software.

ActiveCampaign Product Overview

  • Features: Robust feature choices including automation, CRM, site tracking (ties into the CRM), etc.
  • Interface: Easy to use overall, clean
  • Customer Support: 24/7 live chat, email support, phone support, one-on-one training included
  • Website:
  • Pricing: Free 14-day trial, from $9/month after that

ActiveCampaign Features

Feature TypeDetailsLearn More
Inbox DeliverabilityEnsure marketing emails get through to your subscriber's inboxLearn More
AutorespondersAbility to schedule your Emails to send automaticallyLearn More
Email TemplatesDatabase of existing email templates for easy creationLearn More
TimingPredicting optimal delivery time across timezonesLearn More
RSS to EmailAutomatically share recent blog postLearn More
AutomationBuild automated workflow based on customers actionsLearn More
E-commerce IntegrationCreate campaigns based on shopping actionsLearn More
Lead ScoringCreate customer and visitor profiles for further analysisLearn More
Cart AbandonmentCreate cart abandonment email campaignsLearn More
Landing PagesDrag & drop landing page editor and templatesLearn More

Sending Marketing Emails with ActiveCampaign

ActiveCampaign is definitely as much of a CRM as it is an email marketing platform. Marrying the two functions is like mixing Nutella and Bananas, it’s just meant to be. Let’s review some key points.

  • Templates: Check!
  • Automation: Check! With  bonus- the site tracking features means that when a subscriber interacts with your website, your email list knows!
  • Pricing: Starts really cheap and can go up quickly depending on the features, send volume, and list size.

Take advantage of the 14-day free trail and get to know ActiveCampaign, especially if CRM is an interesting add-on.