Having an email marketing software that allows making a connection with your customer or user at every opportunity creates a personalized customer journey that is 100% unique to each user. Before deciding on email marketing software some of the options to consider are:
- E-commerce: Can it integrate with your existing platform? Magento, Woocommerce, Shopify?
- Scoring System: Application of a scoring system that can be used for measurable results, the ability to tag and score users?
- Ease of Use: Lastly, you shouldn’t have to learn how to code in order to use the software. If you already know how to code that’s great for regular humans like myself a suggestion is to look for drag and drop workflow builders.
Be aware that not every email marketing provider’s automation system has the same capabilities. There are different ways to build, amongst other things also consider pricing and application into your current platforms for the best results.