You wouldn’t have any idea whether people open more emails at a certain time of day without some data and some of these email marketing providers have tons of data on over billions of email sends and opens. Leveraging this information can make a success of your email efforts, here are some things to looks for:
- Advance Features: Some providers go as far as having built-in features that go even further optimizing for the optimal timing using machine learning software that will learn when your customer is most likely to click and open the emails you send.
- Tried and True: Creating a test campaign at different times is a good way to gauge your users and see when is the best time to send emails, try one week at 6:00 am and the next week at 11:00 am. If you have a well-targeted list of subscribers they might tend to have similar schedules and behaviors.
You can always skip out on extra reasons to spend more money but we truly believe this is not one to skip, ensuring open rates based on the user is really optimizing for success. Look for providers that give you insight into the data because why spend the effort to have a great marketing campaign and the message doesn’t ever get seen.