For cart abandonment email to work, your ecommerce website needs to be able to “talk” to your email marketing software. That is, a message needs to be sent from your website to your email company saying, “Hey Pal, Jane Smith just abandoned her cart with broccoli, tomatoes, and cheese. Please send her an email ASAP!” We’re told that it happens in a slightly less user friendly way but luckily, that’s not our job to figure out! It is our job though to help you find a software solution so you don’t have to invest in custom programming for this great feature. Considerations:
- Integration: This is mostly an integration issue. You need to pair your ecommerce platform with an email marketing solution which has a pre-built integration. If you’re using Woocommerce or Magento, there’s likely one or more plugins which will make this connection for you. Mostly, these are developed by the email marketing provider themselves.
- Features: Features in this space are pretty standard but you want to make sure you can determine what to send and when to send it. For example, send email #1 one day after the cart is abandoned and send email #2 a week later.
Services like GetResponse are great for cart abandonment emails.