Again CAN-SPAM is no joke and every violation can cost you a lot of money upwards of 40k per violation, having good deliverability standards is really important. Things like making sure people that unsubscribe are removed within the right time frame to avoid sending them additional emails and using redundant efforts for assurance. Email abuse is rampant and you don’t want to be on the wrong side, consider the following:
- Spam: Some providers go as far as to unsubscribe user that marks your emails as spam, truth is this is great because the last thing you want is that person filing a complaint with the FTC.
- Communication: Staying in compliance with as many email service providers such a Gmail, Yahoo and Microsoft so that inbox delivery is high regardless of the email platform your user is on.
- Guides: There are specific measures you can take on your end to improve deliverability and your email marketing service should have some guides for you to follow, check to see if they help users with this.
Deliverability is going to be a make it or break it feature, say no to spending countless hours crafting the perfect email campaign only for it to end up in spam. Consider the provider and make sure they are on top of things your money and business depend on it.