Google Ads

From keywords and bidding strategies to automation and advanced segmentation, Learn Digital Advertising is the best online resource to learn the basics and the details of the Google Ads network. New Google Ads tutorials are posted weekly. Enjoy!

22 10, 2019

Tutorial: Setting Up Google Lead Form Extensions

2022-05-30T08:56:50-05:00By |Categories: Paid Search, Search Engine Marketing|Tags: , , , |

Today, we're starting to see a new BETA ad extension from Google called Lead Forms. Lead Forms are basically a new type of extension where the end user is able to complete a form from within the Google SERPs for your business. We think that this new ad unit can be great for businesses interested [...]

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27 09, 2019

Google Ads Announces Video Reach campaigns

2022-05-30T08:56:52-05:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights New Google Ads combine Youtube Ad Formats into single ad Unit. A combination of: Six Second bumpers Skippable in-stream Non-Skippable in-stream Google uses machine learning to optimize and so far early results are showing lower campaign costs. Transcript Rick: Yep. Yep. Definitely. Next up we have Google, basically a new ad unit [...]

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11 09, 2019

Google Analytics Segmentation Tutorial

2022-05-30T08:56:55-05:00By |Categories: Web Analytics|Tags: , , |

Greetings class! Let's up your Internet marketing game with this fresh Google Analytics segmentation how to guide. What is Segmentation? In Google Analytics, segments are subsets of data which you can create to compare onsite behavior. In other words, you can create subsets of traffic (samples below) and then compare segment behavior for all the [...]

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11 09, 2019

Google Ads Seasonal Adjustments Features

2022-05-30T08:56:57-05:00By |Categories: Internet Marketing News|Tags: |

 Episode Highlights Automated bidding algos generally adapt to seasons on their own, but this takes time. If seasonal shifts are sharp, you may want to leverage this feature to account for the shifts Transcript Rick: All right, good. Next up we have Google Ads. It's a setting within Google Ads for seasonality. So a [...]

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10 09, 2019

How to Use In-Market Segments in Google Analytics to Improve Google Ad Performance

2022-05-30T08:56:57-05:00By |Categories: Paid Search, Web Analytics|Tags: , |

Today, we've got a short video on In-Market Segments and specifically, how to use data from Google Analytics to improve your Google Ad campaigns. What are In-Marketing Segments? Google groups web searchers into buckets (or categories) based on their current shopping behavior. For example, if Google detects a user searching for home and garder related [...]

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23 08, 2019

Google Ads Now Standard Delivery for All Search + Shopping Campaigns

2022-05-30T08:56:58-05:00By |Categories: Internet Marketing News|Tags: , |

Episode Highlights Affects and all search  + shopping campaigns will no longer have the ability for accelerated delivery Why? They think ads will perform better, particularly early in the day where the competition was high cause of accelerated delivery Beginning September 17th Not video and display yet Transcript Juan: Looks like we've got coming [...]

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23 08, 2019

Google Ads New Bidding Strategy Max Conversion Value

2022-05-30T08:56:59-05:00By |Categories: Internet Marketing News|Tags: , , |

Episode Highlights Via Search Engine Land The strategy uses your daily budget as a guide and returns as much in conversion value as possible. You can set a ROAS goal in combination Available for search campaigns now Shopping “smart shopping” is sort of doing this already You’ll need to pass a conversion back (e-commerce or [...]

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23 08, 2019

Google Ads Adding Filters to Dashboard

2022-05-30T08:56:59-05:00By |Categories: Internet Marketing News|Tags: |

Episode Highlights New filters being offered Device Campaign Campaign type Campaign status Ad group Ad group status Transcript Rick: All right. Next also with Google Ads. Since Google Ads switched to the new interface, they have this dashboard. I think many of us in the industry just think gets an extra page to browse through [...]

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23 08, 2019

Google Chrome Announces Privacy Sandbox

2022-05-30T08:56:59-05:00By |Categories: Internet Marketing News|Tags: , , |

 Episode Highlights Part attack on Firefox’s broad cookie blocking tech Part future-proofing user tracking to keep the web world spinning A new set of standards which they are trying to convince the web to follow to both ensure privacy and protect commerce and thus, the free web. Large scale cookie blocking makes the web [...]

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5 07, 2019

Internet Marketing News – Google Ads Includes Images, Amazon In-Store, FB Targeting Updates

2022-05-30T08:57:03-05:00By |Categories: Internet Marketing News|Tags: , , , |

Highlights: Google Ads - Google Images now part of Search Network Previously, Google images were considered ‘search partners’. Now, you advertise on Images as a default. If you are opted-in to the search partners, that traffic will decrease. Expect a lift in traffic from this change. Amazon Launches New Service Called “Counter” Offers In-Store Pickup [...]

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27 06, 2019

Internet Marketing News – Google Ads & Local Updates, GSC Changes, No More Google Hangouts on Air

2022-05-30T08:57:03-05:00By |Categories: Internet Marketing News|Tags: , , |

Digital Marketing News Highlights Google Ads & Local Campaigns Updates Shoppers are always looking for deals not just during shopping seasons and upcoming Googles updates are focused on that Seasonality adjustments will signal any smart bidding such as enhanced CPC, CPA More in-market audiences for search (people who are ready to buy) total of about [...]

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26 06, 2019

2 Ways to Connect Google Ads to Google Analytics [VIDEO]

2022-05-30T08:57:04-05:00By |Categories: Paid Search, Web Analytics|Tags: , |

In this short video, we'll run through the 2 different ways to connect Google Ads to Google Analytics. Benefits of Connecting Google Ads to Analytics Conversion Data: The primary reason to connect Google Ads to Google Analytics is so that you can import your Google Analytics into Google Ads. This allows you to not only [...]

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14 05, 2019

PODCAST: Google Ads and Responsive Search Ads Beta

2022-05-30T08:57:11-05:00By |Categories: Paid Search, Search Engine Marketing|Tags: , |

What's the Beta on Google's New Responsive Search Ads? Okay, so that's a climbing play on words which few will understand but I couldn't help myself.  In today's post and podcast, let's review what's happening in the Google Ads space where there is yet another change to the format of search ads. Now in BETA, [...]

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