Facebook Remarketing Ads I once had a client explain how they want to be on as many social media platforms as possible. The rationale was that if they can get their ads to as many people as possible, they would get more traffic and thus more people taking an action on their website (conversions). This [...]
Topic: Google announces Core Update (June, 2019) Google Twitter Post Comments Reddit says: Big small and not at all Overlapped with an update known as the diveristy update (aimed at showing a greater variety of domains in the SERPS. Tips: Simple- Nothing to fix, just do better SEO. Better content, better content promotion, stop looking [...]
What is DimShip (Dimensional Shipping) Dimensional shipping is when package carriers like USPS calculate shipping charges based on the dimensions of a product, as opposed to the weight. In the past, this has been done by USPS in only specific scenarios, based on shipping zones. The formulas and recent changes for this are outlined in [...]
The Call To Action (CTA) While watching television you've probably heard a commercial saying,"Call Now" or "Act Now Before Time Runs Out." This is the advertiser verbally telling you [the viewer] what they want you to do. A CTA is no different. It tells your users exactly what you want them to do with your [...]
Creating a Facebook pixel is a great way to keep a pulse on your website visitors and know their behaviors and preferences. You can build custom audiences, remarket your ads, and have an overall measure of the effectiveness of your campaigns. Here are four benefits for using a Facebook pixel. 1. Creating A Retargeting Campaign [...]
So it looks like Google is at it again with machine learning. They have updated the location target options and now a previous option has been replaced with a technically better targeting method. The change is instead of just only targeting based on the location the person is actually at, ads will be served to [...]
Facebook has a great ad platform for lead generation, retargeting, and much more. While we generally prefer search-based ad platforms (Google Ads, Bing Ads, etc.), FB Ads have their uses. Today, we want to help solve a big problem with a simple solution- Let's connect your Facebook Ads account to Google Analytics so that the [...]
For those of us who run Bing Ads, probably the biggest gripe is that the ad cost data does not pass from Bing to Google Analytics "automatically". New Bing advertisers often assume that setting up Bing auto-tagging for Google Analytics (an account leve setting in Bing), that the cost data will pass over to Google [...]
So you've got beautiful photos, great products, and still, sales are stale! Maybe it's your pricing. Today, I'll cover marketplace pricing strategies which are common today. Splitting the Difference Pricing Method How it works: Using historical data (completed listings), calculate the average price of historical sales. Pros: Easy, lots of data to work with. Cons: [...]
![How Can I Tell If My SEO Is Working? [VIDEO]](https://learndigitaladvertising.com/wp-content/uploads/2019/05/how-can-i-tell-if-my-seo-is-working-video-320x202.jpg)
If you're reading this post, you likely either 1) Decided to take on your own SEO project or 2) Paid an "expert seo" to do it for you and now you're wondering what the best way to measure results is. If this is you, you're in luck, we can shed some light on the topic. [...]
Being able to retarget your visitors is an excellent way to keep your potential customers engaged. In the following how to, I will give you a completely tactical explanation of how to set up a retargeting campaign from scratch using Facebook Ads. This is assuming you have not set up the FB pixel on [...]
![How to Send Real Time Amazon Orders to Google Sheets [VIDEO]](https://learndigitaladvertising.com/wp-content/uploads/2019/05/how-to-send-real-time-amazon-orders-to-google-sheets-video1-320x202.jpg)
Amazon is on fire for merchants these days! Whether or not merchants will love this eCommerce giant a few years from now aside, many are making money and expanding their volume dramatically through Amazon's marketplace. As a result, we need a way to track Amazon sales, most because Amazon's built-in reporting is un-explain-ably (is that [...]
![Debunking Reseller Myths [VIDEO]](https://learndigitaladvertising.com/wp-content/uploads/2019/05/debunking-reseller-myths-video2-320x202.jpg)
In today's video post, our friend and Ebay trainer and eCommence consultant Jay Kraft debunks some of the biggest myths about selling on eBay and improving your eBay performance. eBay Video Myths Video Summary What pigeon logic is and why it causes bias. Remember folks, correlation does no necessarily imply causation! Does refreshing inventory boost [...]
Many of us are familiar with Google Search Console, a great free tool which is provided by Google to identify website technical issues and as importantly, track website visibility in Google search properties. However, unless you have experience managing either large email lists, you may not know about Google Postmaster Tools. Today, we want to [...]
Great email deliverability begins with a great email opt-in process. Let's begin with two definitions. Email Opt-In Process: The email opt-in process is the process which your subscribers have followed to join your email marketing list/lists. Email Deliverability: Email deliverability measures your ability to send an email which is actually recieved by your email subscribers. [...]