Almost anyone who has worked on or owns a website has had a popup or other email opt-in tool, you have to get the attention of your visitors somehow right. One of the go-to software for popups is OptInMonster, many marketers use it for its robust amount of features and integrations. Offering a variety of campaign types and unusual ones like coupon wheel optins, which are pretty fun for users. OptInMonster has been around for over 5 years and is a great addition to the marketing toolbelt.

On this page, we’ll review the features, pros, and cons of using OptInMonster as an email opt-in provider.

OptInMonster Feature Overview

  • Interface: Simple design and easy to navigate interface
  • Customer Support: Limited to a ticketing system, form submit and live chat
  • Features: Great feature offerings that focus on growing your email list
  • Website:
  • Pricing:  Starts at $20 per month

Website Opt-In Features Provided by OptinMonster

Feature TypeDetailsLearn More
Drag & Drop BuilderEasily create Popup opt-in campaigns using visual buildersLearn More@optinmonster
Yes / No LogicMultiple steps to optin, let users choose the next stepLearn More@optinmonster
Mobile Friendly PopupsMobile optimized for smartphone and tablet usersLearn More@optinmonster @poptin @listagram
Fullscreen Welcome MatSplash screen as soon as visitors land on the pageLearn More@optinmonster @poptin
Animations and EffectsAnimation and sound effects for popupsLearn More@optinmonster @listagram
Slide-in Scroll BoxAn alternative for popups and slides in from the corner of the screenLearn More@optinmonster @poptin
Countdown TimerCreates urgency for limited time offers using a timerLearn More@optinmonster @poptin
Lightbox PopupIndustry standard triggered by time or event popupLearn More@optinmonster @poptin
Sidebar FormsCreates an opportunity to convert visitors from any page using the sidebarLearn More@optinmonster @poptin
Floating BarA sticky bar on top or bottom of a pageLearn More@optinmonster @poptin

OptInMonster for Website Popups

We have used OptInMonster for popup campaigns for a long time and are very satisfied with the performance for the price. The integration with email marketing service providers is great since you can connect with your Constant Contact or MailChimp account for things such as list segmentation. They pretty much offer as many features you can think of from Drag & Drop builder to analytics integration, one thing to keep in mind is that not all features are included in every plan. There are four plans and you can view them all here, but the basic plan includes:

  • Lightbox Popups
  • Page Level Targeting
  • List Segmentation
  • Subscriber Recognition
  • Success Messages
  • Basic Integrations…
  • Simple Reporting
  • Branding Required
  • OptinMonster University…
  • 5,000 Pageviews
  • 1 Site
  • 3 Campaigns

From the experience of using OptInMonster and research of website popup software, OptInMonster is one of the most robust.