If you asked us 10 years ago whether email opt-in solutions such as website popups, sliders, floating bars, etc. would still be the most effective email list method we’d say, no way Jose! We’d probably not have said it just like that but you get the point. Alas, popups are still rockin and still getting the job done as well or better than other email CTAs (calls-to-action) so we thought it worthwhile to write this post.

Today’s opt-in and popup software solutions are mostly cloud-based and compatible across all website platforms. Below, we’ll highlight common features of website email opt-in tools and some of the best companies to work with in the biz.

Which Are the Best Opt-In + Popup Software Options?

Which Email Opt-In Software Platforms Offer Which Features?

Finding the best tool to integrate for website popups depends on what you need them do. Here are some common features.

Feature TypeDetailsLearn More
Drag & Drop BuilderEasily create Popup opt-in campaigns using visual buildersLearn More@optinmonster
Yes / No LogicMultiple steps to optin, let users choose the next stepLearn More@optinmonster
Mobile Friendly PopupsMobile optimized for smartphone and tablet usersLearn More@optinmonster @poptin @listagram
Fullscreen Welcome MatSplash screen as soon as visitors land on the pageLearn More@optinmonster @poptin
Animations and EffectsAnimation and sound effects for popupsLearn More@optinmonster @listagram
Slide-in Scroll BoxAn alternative for popups and slides in from the corner of the screenLearn More@optinmonster @poptin
Countdown TimerCreates urgency for limited time offers using a timerLearn More@optinmonster @poptin
Lightbox PopupIndustry standard triggered by time or event popupLearn More@optinmonster @poptin
Sidebar FormsCreates an opportunity to convert visitors from any page using the sidebarLearn More@optinmonster @poptin
Floating BarA sticky bar on top or bottom of a pageLearn More@optinmonster @poptin

Find the Best Cloud-Based Popup Software

ProviderStarter PricingLearn MoreFree Trial

OptInMonster		$19/MonthLearn MoreFree Trial@optinmonsterDrag and drop builder,
yesno,
Mobile friendly popups,
Custom success message,
Canvas,
Animations and effects,
Lightbox Popup,
Fullscreen welcome mat,
Slide-in Scroll Box,
Floating Bar,
Countdown Timer,
Sidebar Forms,
Inline Forms,
Content Locker,
Coupon Wheel Optins,
Tiggers - Exit, Scroll, Inactive, Time Display, Scheduling,
Targeted,
Integrations,
Analytics,

Poptin		$19/MonthLearn MoreFree Trial@poptinMobile friendly popups,
Lightbox Popup,
Fullscreen welcome mat,
Slide-in Scroll Box,
Floating Bar,
Countdown Timer,
Sidebar Forms,
Inline Forms,
Content Locker,
Tiggers - Exit, Scroll, Inactive, Time Display, Scheduling,
Targeted,
Integrations,
Analytics,
Drag and drop builder,

Listagram		$29/MonthLearn MoreFree Trial@listagramMobile friendly popups,
Animations and effects,
Coupon Wheel Optins,
Drag and drop builder,
GetSiteControl$9/MonthLearn MoreFree Trial@getsitecontrolMobile friendly popups,
Animations and effects,
Forms,
Surveys,
Drag and drop builder,

Choosing the Right Opt-In and Popup Software

Features

Not all popup software companies offer the same features as one another. Before choosing software to implement into your website, consider exactly how you’d want the popup to work, the type of popup (standard popup, full page popup, sliding bar, sidebar widgets, etc.), triggers (what conditions will control when and where to show the product), etc. Our list of website popup features above should give you some ideas of which types of features to look for.

Cost

Relative to the value they add (building an email list is very important for many online businesses), website popup software is cheap. For as little as $30 bucks per month, most websites can implement a popup which will generate far more value in terms of future business. That said, pricing is often based on your website traffic so higher volume websites should compare pricing based on current traffic and future traffic expectations.

Integrations

Since most website popup software is cloud based, integrating with your website is pretty simple and compatibility is not typically an issue. Simple cut and paste code and you’re done. What you should consider are integrations with your systems. For example, if you use Constant Contact for email marketing, make sure your popup integrates directly with it so you can send new email subscribers right to your account. Consider other systems too if you use a CRM, etc.

Accelerate Your Email List Growth with Popups

Popups come in many shapes, styles, and with various functions. Here are some of the most common that we see today.

  • Pre-Built Templates
  • Drag and Drop Design Tools
  • Mobile Compatibility
  • Yes/No Functions
  • Trigger Logic (logic to determine when and where to show the popup without programming needed)
  • Email Software Integration: Constant Contact, Active Campaign, MailChimp, etc.
  • Popup Animation Effects
  • Cookie Setting (determine cases where users should NOT see the popup)
  • Etc.