If you asked us 10 years ago whether email opt-in solutions such as website popups, sliders, floating bars, etc. would still be the most effective email list method we’d say, no way Jose! We’d probably not have said it just like that but you get the point. Alas, popups are still rockin and still getting the job done as well or better than other email CTAs (calls-to-action) so we thought it worthwhile to write this post.
Today’s opt-in and popup software solutions are mostly cloud-based and compatible across all website platforms. Below, we’ll highlight common features of website email opt-in tools and some of the best companies to work with in the biz.