Creating a sense of urgency has a major tenet of marketing since, well, the market existed. “Buy this” suddenly worked better when it changed to “buy this now”. And then it got even better when it changed to “buy this now before it’s too late”. Enough of that. The Timer is now used to help translate the importance of urgency to improving email opt-in conversion rates, as well as conversion rates for other calls to action such as:
- Free Trials
- Account Sign-Up
- Limited Time Offers
On this page, we’ll look at the various email opt-in and popup platforms which offer timers built in to the solution.