The lightbox popup is used all over website today. Sometimes for calls to action. In other cases, to simply display important information which cannot be missed. Considerations:
- Design: Can you easily design the lightbox as you like it?
- Hiding: Can the end user easily hide the lightbox if they don’t want to opt-in or engage with your call to action?
- Triggers: Can triggers such as time on site, link clicks, referral source and campaigns, etc. be used to show the popup only to certain visitors?
Since most popup software offers lightbox-style pops, you can choose just about any option listed on this page for a free trial.