As we mentioned, most of the software today isn’t really effective at gauging the actual traffic that a website gets. This information is only available to the website owner via Google Analytics. Instead, software companies try to make an educated guess based on search rankings, volumes, social signals, etc. Our take on this data is this- While bad data is sometimes worse than no data, this data is only a good relative gauge of traffic and should be taken with a grain of salt. Typical traffic estimates that SEO software gives are:
- Visits: Number of website sessions
- Unique Visits: Number of unique sessions
- GEOs: Which countries send traffic?
- Medium: Which mediums send traffic (search, social, direct, etc.)
Why Do Software Companies Report On This if it’s not Accurate?
We’re not sure except that it’s a good sales tool. Again, we caution relying on this data as our analysis of real website traffic compared to reported traffic in 3rd party tools is no where in the same neighborhood as being similar.