Through a variety of data aggregation activities and partnerships, SEMrush scrapes the web to deliver data most-specific to researching backlinks, keyword rankings, advertising intelligence (competitors keywords, landing pages, ads, etc.), as well as estimates of competitor website traffic. Through the SEMrush interface, marketers can slice and dice all this data with no technical skills needed. Want to know who links to your comepetitors? Easy. Want to know what keywords your competitor is bidding on in Google? Done.
Here’s what we use SEMrush for the most:
- Backlink data: As active SEOs, we need a streamlined process for identifying new backlink opportunities. SEMrush not only has tons of data on this, but also allows for segmenting backlinks based on type of domain (edus, orgs, government), domain authority, keyword anchor text, etc. Every way we like parsing this data is available at a click.
- Google PPC ad research: Before launching a PPC campaign, we reference SEMrush to see what competitors are bidding on, how much they are spending, which landing pages they are using, and what ad text is being used. Simple shortcut to brainstorm approaches.
- Local SEO Rankings: It’s tough to track keyword rankings when it comes to Google’s map pack and when accounting for the GEO of the searcher. SEMrush provides the tools to do it easily.
- Local Citation Analysis: SEMrush has a pretty good tool which searches your business’s NAP (name, address, phone number) and identifies consistency across Google My Business, Bing Local, Yahoo, Yelp, and the other major local business directories.
If you haven’t used SEMrush before, take advantage of the free 7 day trial. Easy to cancel and you’ll get the point in just a few minutes.