Picking the right software for PPC keyword research is important and your paid search campaigns rely on the right keywords. Typical data points for PPC keyword research that SEM software has are:
- CPC: Cost Per Click
- Long-tail Suggestions: Additional relevant keyword suggestions that are less competitive
- Competitors Keywords: Keywords your competitors are bidding on
- Search Volume Data: The number of searches for the particular keyword
Shouldn’t I Just Use Keyword Planner?
Google keyword planner is great for AdWords alone. If you want to look at others like Bing Ads all from one place and have access to competitors PPC data as well consider the use of software like SEMrush and SpyFu.