When we’re looking for competitor PPC insights, we like to focus on a few things:
- Ad Copy: What ad copy is being used by our competitors in their Google and Bing Ads?
- Landing Pages: Which landing pages are our competitors using for their ads?
- Keywords: Which keywords are our competitors bidding on and how much are they spending?
While we wouldn’t recommend copying your competitors, it’s always good to look for nuggets of ad greatness in their efforts so that you can do better, provide more value, and this, win in the PPC ad space. For this, we think that SEMrush is one of the best tools.