Bing Ads

In this section of Learn Digital Advertising, we cover everything you need to know about using Bing ads to drive leads and sales to your business. As always, learning Bing Ads is free!

18 09, 2019

Bing New Features For Shopping & Audiences

2022-05-30T08:56:53-05:00By |Categories: Internet Marketing News|Tags: , |

 Episode Highlights In all honesty, the early post on this is unclear as to when this goes live and what exactly these audiences can be used for. Updates: Product Audiences for shopping campaigns Retarget with display ads which show the same products which the user viewed. AKA dynamic retargeting! Similar Audiences Lookalike audiences Don't [...]

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11 09, 2019

Bing Ads Launches Negative Keyword Conflicts Report

2022-05-30T08:56:57-05:00By |Categories: Internet Marketing News|Tags: , |

 Episode Highlights Lots of us use negative keywords to block queries Bing offers a report now to help highlight possible conflicts Available for shopping campaigns What it does Provides a list of SKUs blocked by negative terms Shows which negative keyword blocked which SKU Comments: I have no idea how to make this useful... [...]

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5 07, 2019

Internet Marketing News – Google Ads Includes Images, Amazon In-Store, FB Targeting Updates

2022-05-30T08:57:03-05:00By |Categories: Internet Marketing News|Tags: , , , |

Highlights: Google Ads - Google Images now part of Search Network Previously, Google images were considered ‘search partners’. Now, you advertise on Images as a default. If you are opted-in to the search partners, that traffic will decrease. Expect a lift in traffic from this change. Amazon Launches New Service Called “Counter” Offers In-Store Pickup [...]

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25 06, 2019

Internet Marketing News – Yelp Updates, Bings Ads Tracking, and more

2022-05-30T08:57:04-05:00By |Categories: Internet Marketing News|Tags: , , |

Yelp Announces New Business Page Upgrades to Help Businesses Stand Out and Build their Reputation Business Highlights Add badges to your profile for business highlights like eco friendly, walk-ins welcome, 24/7 availability, + 30 or so others $1-$2 per day Portfolio - $1-2 per day Add portfolio items Yelp Verified license $1/day Yelp claims an [...]

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6 06, 2019

Show Facebook Ad Costs in Google Analytics

2022-05-30T08:57:06-05:00By |Categories: Facebook Analytics, Social Media Marketing, Web Analytics|Tags: , , |

Facebook has a great ad platform for lead generation, retargeting, and much more. While we generally prefer search-based ad platforms (Google Ads, Bing Ads, etc.), FB Ads have their uses. Today, we want to help solve a big problem with a simple solution- Let's connect your Facebook Ads account to Google Analytics so that the [...]

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