Search Engine Marketing

Learn Digital Advertising is a great place to learn all about paid search marketing and organic SEO. We cover topics related to content marketing, link building, keyword research, Google Ads, Bing Ads, and more. Take advantage of high-quality SEO and SEM video tutorials and graphical explainers. Enjoy!

8 05, 2019

Does Implementing AMP Really Help SEO?

2022-05-30T08:57:11-05:00By Rick Maggio|Categories: Organic SEO, Search Engine Marketing|Tags: AMP|

Google has pushed webmasters, SEOs, or whatever you call yourself for years now on implement AMP. With dozens of posts written on the topic in the Google Webmaster Blog, we assumed that this is the next great iteration of the Web, the future is here! We realized that we were wrong though after a bit [...]

30 04, 2019

Audit Your Google Ads Account with Google Data Studio

2022-05-30T08:57:12-05:00By Rick Maggio|Categories: Paid Search, Search Engine Marketing|Tags: Google Ads, Google Data Studio|

If you are tasked with managing your own or your clients' Google Ads accounts, there are countless tools to do so. Most however, require a firm understanding of the Google Ads platform. Knowing where to look and what to look for takes years of practice. And Google Ad audits can take hours to perform even [...]

25 04, 2019

Picking the Best Google Ads Bidding Style for Search/Shopping Ads

2022-05-30T08:57:12-05:00By Rick Maggio|Categories: Paid Search, Search Engine Marketing|Tags: Google Ads|

Arguably as important as your keywords and creatives, the Google Ads bidding style that you choose for your campaign is critical to attaining a positive return on investment and scale. Over the years, bidding styles have evolved from simple (manual cpc) to almost completely automation (smart shopping/max conversion campaigns). Additionally, the "rules" outlined by Google [...]

19 04, 2019

The NEW Way to Block Mobile Apps from Google Ad Display Campaigns

2022-05-30T08:57:13-05:00By Rick Maggio|Categories: Paid Search, Search Engine Marketing|Tags: Google Ads, Mobile Apps, Retargeting|

You know what grinds my gears? The fact that Google Ads device and platform bidding keeps changing which has caused a number of accounts to "waste" money on display. Particularly, the process for blocking mobile apps from display campaigns changes, and then your account is running on apps again (when you previously blocked them using [...]

17 04, 2019

Time to Stop Paying for Google Ads Location Extensions

2022-05-30T08:57:13-05:00By Rick Maggio|Categories: Paid Search, Search Engine Marketing|Tags: Google Ads, Local SEM|

Today's post is a bit of rant. When you're done reading, I think you'll agree that Google Ads location extensions should be completely reconsidered for almost all verticals. That's right, we generally think that advertising on Google Ads is, from a data standpoint, one of the best marketing spends out there. However, we're fed up [...]

15 02, 2019

Tutorial – Validating AMP Pages Using Screaming Frog

2022-05-30T08:57:15-05:00By Rick Maggio|Categories: Organic SEO, Search Engine Marketing|Tags: AMP, Screaming Frog|

Implement AMP (Asynchronous Messaging Protocol) on your website or blog is a great way to boost organic traffic on your website. By providing your content using this protocol to Google, you'll likely become more competitive in search queries where few others have provided the same. One of the best ways to validate your AMP content [...]

20 09, 2018

How Do I Add Someone to Manage a Google My Business Listing?

2022-05-30T08:57:15-05:00By Rick Maggio|Categories: Organic SEO, Search Engine Marketing|Tags: Local SEM|

As of late September 2018 (when I'm writing this post), the information that appears first in a Google search for the phrase "how to share access to google my business" shows an article from Google that is completely out of date and doesn't match up to the current Google My Business dashboard. Many times, businesses [...]

17 10, 2017

Solved! Upgrade Adwords URLs to HTTPS in Bulk

2022-05-30T08:57:16-05:00By Rick Maggio|Categories: Paid Search, Search Engine Marketing|Tags: Adwords Editor, Google Ads|

Google is pushing for HTTPS pretty hard now. After much encouragement (and several warnings), webmasters are taking heed and implementing SSL certificates to avoid SEO penalties and Chrome (and eventually other browser) warnings. So let's say you have a client with 1,000s of ads, all of which point to the old HTTP (non-secure) version of [...]

6 10, 2017

How to Use Adwords Editor to Clone Campaign Schedules

2022-05-30T08:57:16-05:00By Rick Maggio|Categories: Paid Search, Search Engine Marketing|Tags: Google Ads|

Ever have a client who requires an absolutely strange ad campaign schedule? In some situations, one or all of your campaigns need to turn on and off multiple times each day. Or, you simply want to make bid adjustments based on the time of day, day of week, etc. In this short post we're going [...]

9 08, 2017

What is Screaming Frog?

2022-05-30T08:57:23-05:00By Rick Maggio|Categories: Organic SEO, Screaming Frog, Search Engine Marketing|Tags: Screaming Frog|

What is Screaming Frog? A powerful, easy-to-use piece of software which can crawl websites, gather data, and organize it useful ways. Screaming Frog helps us: Find website programming errors (404s, server errors, protocols) Find website issues which affect SEO (redirects, canonicals, duplicate content) Quickly review SEO-related elements (title tags, meta descriptions, heading usage) [...]

8 08, 2017

Screaming Frog Navigation

2022-05-30T08:57:23-05:00By Rick Maggio|Categories: Organic SEO, Screaming Frog, Search Engine Marketing|Tags: Screaming Frog|

Overview The Screaming Frog interface consists of a few main navigation bars. Main Navigation The Main Navigation bar is typical of any software and contains options to save files, configure Screaming Frog, export information, view pre-canned reports, and more. File: Save projects, retrieve recent projects Configuration: Contains all the configuration settings for the [...]

7 08, 2017

Report Anatomy – Screaming Frog

2022-05-30T08:57:24-05:00By Rick Maggio|Categories: Organic SEO, Screaming Frog, Search Engine Marketing|Tags: Screaming Frog|

Overview There are a few different parts of the Screaming Frog interface which it's important to understand. Report Data and Columns Front and center is the report data itself. In this section, you see report-specific data is a tabular format. Drill-Downs By highlighting any file in the data section, you'll notice that the Detail [...]

6 08, 2017

Internal Report – Screaming Frog

2022-05-30T08:57:24-05:00By Rick Maggio|Categories: Organic SEO, Screaming Frog, Search Engine Marketing|Tags: Screaming Frog|

OverviewIn this lesson, we'll cover the Internal report tab which contains all information from other tabs with the exception of the 'external' tab. Think of this tab as being the overview of information. We get a nice overview of files crawled form this report, but it's a bit of information overload so other more-detailed reports will prove to [...]

5 08, 2017

External Report – Screaming Frog

2022-05-30T08:57:24-05:00By Rick Maggio|Categories: Organic SEO, Screaming Frog, Search Engine Marketing|Tags: Screaming Frog|

Overview In this lesson, we'll cover the External report tab which contains all information regarding external files which are referenced or linked to from your website. With this data view, we can evaluate the usage of and links to external content which has a number of practical uses. On the External tab, we can quickly get basic page metrics and [...]

4 08, 2017

Protocol Report – Screaming Frog

2022-05-30T08:57:24-05:00By Rick Maggio|Categories: Organic SEO, Screaming Frog, Search Engine Marketing|Tags: Screaming Frog|

OverviewNow, we'll cover the Protocol report tab which helps us quickly identify which pages (internal and external) are secure and which are not (https vs http). This particular tab is not always useful unless your website has a need for https and you want to review which pages are showing which protocol. On this [...]

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