Search Engine Marketing

Learn Digital Advertising is a great place to learn all about paid search marketing and organic SEO. We cover topics related to content marketing, link building, keyword research, Google Ads, Bing Ads, and more. Take advantage of high-quality SEO and SEM video tutorials and graphical explainers. Enjoy!

22 10, 2019

Tutorial: Setting Up Google Lead Form Extensions

2022-05-30T08:56:50-05:00By Rick Maggio|Categories: Paid Search, Search Engine Marketing|Tags: Form Leads, Google Ads, Google Sheets, Zapier|

Today, we're starting to see a new BETA ad extension from Google called Lead Forms. Lead Forms are basically a new type of extension where the end user is able to complete a form from within the Google SERPs for your business. We think that this new ad unit can be great for businesses interested [...]

17 09, 2019

How To Test Your Landing Pages To Improve Conversion Rate

2022-05-30T08:56:55-05:00By Rick Maggio|Categories: Organic SEO, Paid Search, Search Engine Marketing|

Landing pages are crucial aspects of strategic inbound marketing. Ideally, businesses that increase their number of landing pages from 10 to 15 experience a 55% growth in terms of total leads. With such results in terms of lead conversion, maybe it is time you reconsider your marketing strategy. One of the greatest challenges face is [...]

10 09, 2019

How to Use In-Market Segments in Google Analytics to Improve Google Ad Performance

2022-05-30T08:56:57-05:00By Rick Maggio|Categories: Paid Search, Web Analytics|Tags: Google Ads, In-Market Audiences|

Today, we've got a short video on In-Market Segments and specifically, how to use data from Google Analytics to improve your Google Ad campaigns. What are In-Marketing Segments? Google groups web searchers into buckets (or categories) based on their current shopping behavior. For example, if Google detects a user searching for home and garder related [...]

5 08, 2019

How to Setup Retargeting on Bing Ads

2022-05-30T08:57:01-05:00By Rick Maggio|Categories: Paid Search, Search Engine Marketing|

Retargeting can be a relatively inexpensive way to keep your visitors engaged, making purchases and coming back to your website for a multitude of reasons. You worked hard to get them to come to your website in the first place, following up with customers & visitors is a great way to keep the flow going. [...]

19 07, 2019

Process, Tips & Techniques for Link Building

2022-05-30T08:57:02-05:00By Rick Maggio|Categories: Organic SEO, Search Engine Marketing|

Gaining 'links' is crucial for SEO, the way Google sees it if no one is linking to your website it might not be important to people searching. The issue is that getting links is not exactly a quantifiable process and results can take time depending on the topic you're trying to rank for. Regardless [...]

18 07, 2019

The Cases For and Against Competitor Brand Name Bidding

2022-05-30T08:57:02-05:00By Rick Maggio|Categories: Paid Search|

To bid, or not to bid (on competitors' brand names). That, is the question, that we cannot get away from, ever, it seems. In pay per click marketing, we're commonly presented with a dilemma when clients ask to run competitor campaigns. That is, SEM campaigns where we bid on their competitors brand name keywords. [...]

26 06, 2019

2 Ways to Connect Google Ads to Google Analytics [VIDEO]

2022-05-30T08:57:04-05:00By Rick Maggio|Categories: Paid Search, Web Analytics|Tags: Google Ads, Google Analytics|

In this short video, we'll run through the 2 different ways to connect Google Ads to Google Analytics. Benefits of Connecting Google Ads to Analytics Conversion Data: The primary reason to connect Google Ads to Google Analytics is so that you can import your Google Analytics into Google Ads. This allows you to not only [...]

26 06, 2019

How to Add a Profile Short Name to Your Google My Business Listing

2022-05-30T08:57:04-05:00By Rick Maggio|Categories: Organic SEO|Tags: Google My Business|

In June, 2019, Google launched a new feature to Google My Business called profile short names. In short (pun intended), this provides the ability to give your GMB listing a short URL to share as you see fit. How to Add a Profile Short Name to GMB Listings Access Google My Business Click Info Click Add Profile Short [...]

6 06, 2019

Google Location Targeting Updates

2022-05-30T08:57:06-05:00By Rick Maggio|Categories: Paid Search, Search Engine Marketing|Tags: Google Ads|

So it looks like Google is at it again with machine learning. They have updated the location target options and now a previous option has been replaced with a technically better targeting method. The change is instead of just only targeting based on the location the person is actually at, ads will be served to [...]

2 06, 2019

How Can I Tell If My SEO Is Working? [VIDEO]

2022-05-30T08:57:07-05:00By Rick Maggio|Categories: Organic SEO|Tags: Google Analytics, Google Search Console|

If you're reading this post, you likely either 1) Decided to take on your own SEO project or 2) Paid an "expert seo" to do it for you and now you're wondering what the best way to measure results is. If this is you, you're in luck, we can shed some light on the topic. [...]

25 05, 2019

SEMrush Atlernatives for Keyword Research

2022-05-30T08:57:09-05:00By Rick Maggio|Categories: Organic SEO, Search Engine Marketing|Tags: Keyword Research, Mangools, SEMrush, SEO Power Suite, SpyFu|

SEMrush is a fantastic keyword research tool. We've used it for years and our only gripe really is that it's pretty costly, especially if researching keywords and creating content is your main function. Here at LDA, we're always looking for the latest and greatest tools so today's post is focused on some alternative options for [...]

23 05, 2019

Long Tail Autocomplete Keyword Research Tutorial

2022-05-30T08:57:10-05:00By Rick Maggio|Categories: Organic SEO, Search Engine Marketing|Tags: Keyword Research, Mangools|

We have a love/hate relationship with autocomplete. It's gotten pretty good over time. Why love? It's a great experience when we're searching for things on Google. Why hate? Because as SEOs, it funnels search traffic into specific phrases and lessens the number of longer tail queries which might otherwise have been. In this short post, [...]

22 05, 2019

How Can I Research Search Volume for Questions Related To My Website?

2022-05-30T08:57:10-05:00By Rick Maggio|Categories: Organic SEO, Search Engine Marketing|Tags: Keyword Research, Mangools|

Optimizing your website for questions queries is a great way to 1) grab some longer tail rankings/traffic 2) find searchers who are low in the funnel for your product and 3) create content which may be commonly searched via voice search (which is the fastest growing type of search right now). Here are some sample [...]

15 05, 2019

Your Shopping Ads Will Now Appear on YouTube + Google Discover

2022-05-30T08:57:10-05:00By Rick Maggio|Categories: Paid Search, Search Engine Marketing|Tags: Google Discover, Google Shopping Ads|

Be warned, and maybe excited, as the next iteration of Google Shopping takes place on July 15th, 2019. In a recent announcement by Google, US-based standard shopping campaigns (other countries coming soon) will now be auto-enabled to appear in both YouTube and Google Discover. While Smart Shopping campaigns were there already (at least YoutTube and [...]

14 05, 2019

PODCAST: Google Ads and Responsive Search Ads Beta

2022-05-30T08:57:11-05:00By Rick Maggio|Categories: Paid Search, Search Engine Marketing|Tags: Google Ads, Responsive Search Ads|

What's the Beta on Google's New Responsive Search Ads? Okay, so that's a climbing play on words which few will understand but I couldn't help myself. In today's post and podcast, let's review what's happening in the Google Ads space where there is yet another change to the format of search ads. Now in BETA, [...]