Here at LDA, we love Google Analytics. And as much as is possible, we try to make Google Analytics the "hub" of all our marketing activities. What I mean is that we like Google Analytics to be the core reporting tool across all channels and all ad networks. Take a look at the sample Google [...]
Cognito Forms + Zapier + Google Sheets = Google Spreadsheet With All Your Leads Let's say you have a website (pretty sweet!) and leads fill out your contact form (like all the time!) and you want to organize leads a bit better. That's what today's post is here to help you do! We're going to [...]
Want to learn a cool tool that will make you (look like) you're good at your job? Zapier! What is Zapier! As a company, Zapier has effectively solved large business challenges for non-techies with an easy to use, robust app. As an application, Zapier is a small part of the reason that digital marketers can [...]
I rarely use "out of the box" reporting within Google Analytics. It's not that I don't think the canned reports are helpful, I just like to keep things simple and customized to the project I'm working on. Over time, I've just found that the default reports only get me 80% of where I want to [...]
Email marketing is the icing on the cake for many savvy businesses. The reason why is this. While search, social, affiliate, etc. can all be competitive and costly, email marketing remains one of the most efficient ways to build relationships and profitable market your business. Email List Size Matters, But So Does Interest-Level One of [...]
At some point during the past 10 years, Wordpress became a website CMS tool first, and a blogging platform second. While the core features and functions don't yet reflect this, plug-ins carry the weight. In my daily tasks of managing websites and marketing programs, one challenge I'm tasked with is timing updates to client websites. [...]
In 2017, email marketing is still my favorite channel for two reasons- efficiency and effectiveness. Cost Efficiency: Designing and sending email has never been cheaper. For small businesses, it's practically free. As you your list grows, so do your costs (typically) but always in scale. Time Efficiency: Every major email marketing provider (Constant Contact, Mailchimp, [...]
In this lesson, we’ll discuss the basics of correctly installing Google Analytics to get the data you need! Installing the Google Analytics tracking code (Universal Analytics) Goal Setup: Track your contact form submissions, time on site, and more Ecommerce setup Campaign Tracking: Learn the basics of using UTM parameters to track campaign data. Onsite [...]
In this lesson, we'll cover the basics of how to install the Google Analytics tracking code (Universal Analytics). Installing Google Analytics has 3 basic parts. Step 1: Retrieve your Google Analytics Tracking Code First, you need to retrieve your Google Analytics tracking code from your Google Analytics account. To do this, follow these steps. [...]
Next, let's configure our first Google Analytics goal. Overview of Goals Google Analytics goals, like any goals, are actions which we strive to complete or in this case, have our website users complete. In GA, we have the ability to track user actions and then relate that data to things like the marketing source, user [...]
Tracking advertising campaigns is key to understanding their success. In this section, we'll cover the basics of how campaign tracking works and what the best practices are. Tracking advertising campaigns is key to understanding their success. In this section, we'll cover the basics of how campaign tracking works and what the best practices are. [...]
In a previous course topic, we discussed the "Site Search" report, one which provides statistics on how users utilize our website's search bar. In this lessons, we'll quickly cover how to turn-on site search tracking. Requirements for Tracking Website Search Data A website with a search bar which allows users to search your content. [...]
The Audience reports provide insight into characteristics of your users. Demographic Reporting: Age and Gender reporting GEO Reporting: Location and language reporting Behavior Reporting: New vs. returning, frequency, recency and engagement reporting Device Reporting: Mobile, PC and tablet usage.
In this lesson, we've review the basics of setting up Ecommerce tracking in Google Analytics. Setting up Ecommerce tracking takes 2 steps: Step 1: Enable Ecommerce Tracking in Google Analytics Click "Admin" on the top navigation Click "Ecommerce Settings" under the "View" Enable Ecommerce Step 2: Programming Your Website Once ecommerce tracking is enabled in [...]
Audience demographic reports provide basic information on your audience's (website visitors) gender and age. This suite of reports breaks down key stats as they relate to the gender and age groups of your traffic. These reports allows for a couple different views. Overview Audience demographic reports provide basic information on your audience’s (website visitors) [...]