Ever wonder what ad copy and landing page your competitor is running? That’s exactly what many of the below competitive research tools provides data on. As long-time ad managers, this is tremendously helpful when brainstorming approaches for PPC ads.
On this page, we’ll look at different SEM research tools which expose competitor ads, landing pages, and more.
Competitor Ad Research Software
| Provider | Pricing | Organic SEO | Paid SEM | Competitor Traffic | Review | Free Trial | ||
|---|---|---|---|---|---|---|---|---|
 SEMrush | $99 Month | Yes, full suite of organic SEO research tools | Yes, the best selection of tools | Yes, estimates on competitor on-site metrics | Review | Free Trial | @semrush | Technical SEO Analysis, Backlink Research, Backlink Management, Keyword Rank Tracking, Ranking History, Organic Traffic Estimates, Local Rankings, Local SEO Listing Research, Keyword Competitors, PPC Keyword Research, PLA Research, Display Ad Research, PPC Ad Research, Paid Search Research, Competitor Traffic Analysis, |
 Spy Fu | $40 Month | Yes, limited to backlinks and keywords | Yes, limited to search PPC only | No | Review | Free Trial | @spyfu | Backlink Research, Ranking History, Backlink Management, Keyword Rank Tracking, Organic Traffic Estimates, Keyword Competitors, Paid Search Research, PPC Keyword Research, PPC Ad Research, |
 Mangools | $50 Month | Yes, limited only backlinks and keywords | Yes | Yes | Review | Free Trial | @mangools | Backlink Research, Keyword Rank Tracking, Organic Traffic Estimates, Local Rankings, Keyword Competitors, |
 SEO Power Suite | $299 License | Yes, robust and full featured | No | Yes, traffic estimates and other metrics | Review | Free Trial | @seopowersuite | Technical SEO Analysis, Backlink Research, Backlink Management, Keyword Rank Tracking, Ranking History, Organic Traffic Estimates, Local Rankings, Keyword Competitors, Competitor Traffic Analysis, |
 Raven Tools | $110 Month | Yes, well-featured only missing competitor keyword analysis | No | No | Review | Free Trial | @raventools | Technical SEO Analysis, Backlink Research, Keyword Rank Tracking, Organic Traffic Estimates, Local Rankings, |
Choosing the Best SEO Software To Spy on Competitor PPC Ads
When we’re looking for competitor PPC insights, we like to focus on a few things:
- Ad Copy: What ad copy is being used by our competitors in their Google and Bing Ads?
- Landing Pages: Which landing pages are our competitors using for their ads?
- Keywords: Which keywords are our competitors bidding on and how much are they spending?
While we wouldn’t recommend copying your competitors, it’s always good to look for nuggets of ad greatness in their efforts so that you can do better, provide more value, and this, win in the PPC ad space. For this, we think that SEMrush is one of the best tools.
Related Resources
- SEMrush: Provides a lot of data on competitor ad, landing pages, and keyword strategies
- SpyFu: Another great tool for competitor ad spying
- PPC Articles