Brick and mortars should not use typical keyword rank-tracking software. Here’s why. At the local level, the composition of the SERPs can be completely different than what “out of towners” see. Search is increasing customized to the user, location being an extremely high-weighted part of the ranking algorithm.
In the following, we’ll look at different SEO software options which provide local rank tracking.
SEO Software for Local Rankings Research
| Provider | Pricing | Organic SEO | Paid SEM | Competitor Traffic | Review | Free Trial | ||
|---|---|---|---|---|---|---|---|---|
 SEMrush | $99 Month | Yes, full suite of organic SEO research tools | Yes, the best selection of tools | Yes, estimates on competitor on-site metrics | Review | Free Trial | @semrush | Technical SEO Analysis, Backlink Research, Backlink Management, Keyword Rank Tracking, Ranking History, Organic Traffic Estimates, Local Rankings, Local SEO Listing Research, Keyword Competitors, PPC Keyword Research, PLA Research, Display Ad Research, PPC Ad Research, Paid Search Research, Competitor Traffic Analysis, |
 Spy Fu | $40 Month | Yes, limited to backlinks and keywords | Yes, limited to search PPC only | No | Review | Free Trial | @spyfu | Backlink Research, Ranking History, Backlink Management, Keyword Rank Tracking, Organic Traffic Estimates, Keyword Competitors, Paid Search Research, PPC Keyword Research, PPC Ad Research, |
 Mangools | $50 Month | Yes, limited only backlinks and keywords | Yes | Yes | Review | Free Trial | @mangools | Backlink Research, Keyword Rank Tracking, Organic Traffic Estimates, Local Rankings, Keyword Competitors, |
 SEO Power Suite | $299 License | Yes, robust and full featured | No | Yes, traffic estimates and other metrics | Review | Free Trial | @seopowersuite | Technical SEO Analysis, Backlink Research, Backlink Management, Keyword Rank Tracking, Ranking History, Organic Traffic Estimates, Local Rankings, Keyword Competitors, Competitor Traffic Analysis, |
 Raven Tools | $110 Month | Yes, well-featured only missing competitor keyword analysis | No | No | Review | Free Trial | @raventools | Technical SEO Analysis, Backlink Research, Keyword Rank Tracking, Organic Traffic Estimates, Local Rankings, |
Choosing the Best SEO Software with Backlink Management
There are two main components to local rank tracking:
- GEO Filtering: Ability to assign both a keyword to track and a GEO to track from. In other words, you’re not just tracking pizza restaurant, you’re tracking pizza restaurant from the zip code 90210 (Shout out to Beverly Hills! Not sure why though.)
- Map Pack tracking: Since many local queries engage Google’s map pack, you’ll want software which can provide both map rankings and “standard” SERP ranking.