Tracking keyword ranking is an important part of the SEO process. Keyword rank trends are the early signs of keyword traffic. As rankings improve, the chances of clicks and eventually conversions do too. For this reason, we’ve reviewed some of the best tools to track your organic keyword rankings so that you can monitor progress as you build your SEO empire, muhahha!
On this page, we’ll look at different SEO tools which offer rank tracking features, for both national and local rankings.
SEO Software to Track Rankings
| Provider | Pricing | Organic SEO | Paid SEM | Competitor Traffic | Review | Free Trial | ||
|---|---|---|---|---|---|---|---|---|
 SEMrush | $99 Month | Yes, full suite of organic SEO research tools | Yes, the best selection of tools | Yes, estimates on competitor on-site metrics | Review | Free Trial | @semrush | Technical SEO Analysis, Backlink Research, Backlink Management, Keyword Rank Tracking, Ranking History, Organic Traffic Estimates, Local Rankings, Local SEO Listing Research, Keyword Competitors, PPC Keyword Research, PLA Research, Display Ad Research, PPC Ad Research, Paid Search Research, Competitor Traffic Analysis, |
 Spy Fu | $40 Month | Yes, limited to backlinks and keywords | Yes, limited to search PPC only | No | Review | Free Trial | @spyfu | Backlink Research, Ranking History, Backlink Management, Keyword Rank Tracking, Organic Traffic Estimates, Keyword Competitors, Paid Search Research, PPC Keyword Research, PPC Ad Research, |
 Mangools | $50 Month | Yes, limited only backlinks and keywords | Yes | Yes | Review | Free Trial | @mangools | Backlink Research, Keyword Rank Tracking, Organic Traffic Estimates, Local Rankings, Keyword Competitors, |
 SEO Power Suite | $299 License | Yes, robust and full featured | No | Yes, traffic estimates and other metrics | Review | Free Trial | @seopowersuite | Technical SEO Analysis, Backlink Research, Backlink Management, Keyword Rank Tracking, Ranking History, Organic Traffic Estimates, Local Rankings, Keyword Competitors, Competitor Traffic Analysis, |
 Raven Tools | $110 Month | Yes, well-featured only missing competitor keyword analysis | No | No | Review | Free Trial | @raventools | Technical SEO Analysis, Backlink Research, Keyword Rank Tracking, Organic Traffic Estimates, Local Rankings, |
Choosing the Top Keyword Ranking Tracking Software
Today, rankings are very much tailored to individuals. As SEOs though, we still tracking rankings as a general indicator of progress as we build SEO programs. When looking for the best rank tracking software, we consider the following:
- Desktop VS Cloud Based:10 years ago, we’d consider using software which was desktop to track ranks. Today though, most of the best rank tracking solutions are cloud based which is ideal as you can run regular scans and access your data from anywhere.
- National VS Local: Since rankings are very much influenced by location many spaces, tracking rankings from a specific geo is needed. If you own or do search marketing for a local business, brick and mortar, etc., you’ll likely want to choose ranking software which can be configured to track for a specific GEO.
- Historical Trends: Since tracking rank is mostly a progress indicator, you’ll want to aggregate rank history over time to show progress or lack thereof.
- Ranking Competitor Comparisons: It’s always good to track your competitors rankings as well. This helps you monitor their SEO efforts and progress compared to your own.
On this page above, we’ve highlighted a few options for SEO software which tracks keyword rankings. All offer free trials which you should absolutely take advantage of!