Google Analytics

Overview The Site Content reporting sections provides a few different content-focused views showing how users interact with your site content. All Pages: Report which provides behavioral stats on each individual page of your website. Content Drilldown: Similar to the "all Pages" report but instead groups pages by the sub-directory which they reside on your [...]

Overview The Behavior Site Search reports provide analysis on your website's internal search feature. In these reports, you'll learn a few things about user behavior: Usage: The Search Usage report will compare the number of sessions where your internal search tool used with sessions where your search tool is not used. Search Terms: Report [...]

Conversion reports highlight our various conversion points and allow for deeper analysis. Goals tracking: Tracking user goals such as form submits, newsletter subscribes, and other objectives which we’ve set. Ecommerce tracking: Tracking website revenue, product sales, and other transaction information. While conversion data is included in most GA reports, the conversion section allows for [...]

Overview We've been looking at goal-related metrics throughout this entire course. They are embedded into each and every report because of their importance in analysis. Goals are user activities which you'd like to track as specific objectives. Think of goals like this. You have a website, you have content, you have traffic. But what's [...]

Overview As with Goal Reporting, Ecommerce data flows throughout the other reports in Google Analytics so we often use those reports more than the Ecommerce section specifically. That said, the Ecommerce Conversion reporting area provides all your main revenue tracking stats. Transactions, revenue, top products, product category reporting, etc. are all tracked here. Sample [...]

Google Analytics custom reports provide you the capability to create custom data views which cut-to-the-chase of your key metrics. Best of all, they are really easy to create! Up until now, we've learned about the "out of the box" Google Analytics reports. The truth is though, if you can master custom reports, you may [...]

Overview In that last topic, we briefly talked about the "Dummy Report." Maybe not the most professional name but here's the point. Sometimes (often), you'll need to create a very simple report view for a stakeholder (either smart or a dummy) which only pulls very specific information which will help them understand what's [...]

It's Monday morning and we're back in the office. John, sunburn from a long weekend of golfing, has come in and loves the report we created. However, he's getting savvy and now has a few new requirements. John loves the simple email marketing report which we created. However, he thinks it would be better [...]

Dashboards are customizable "views" which we can create and save. These are for providing a single glance at all the high-level metrics important to our business. Dashboards are a collection of widgets that give you an overview of the reports and metrics you care about most. Dashboards let you monitor many metrics at [...]

Let's create our first dashboard. Scenario John (our hypothetical manager) is back in the office again today because his golf date got rained out. He loves the new custom report we created and now wants a custom dashboard he can look at which summarizes all the key website metrics. John would like to see [...]