Course Summary

This course is about Google Analytics, the most widely-used Web analytics solution on the planet. What is a Web analytics solution? For the sake of the course, it’s a piece of software which tracks your website traffic, user behavior and more. Google Analytics helps us answer important questions like:

  • How much traffic comes to my website?
  • What’s the most popular section of my website?
  • How much money did I earn online last month?
  • Which of my advertising channels is the most profitable for me? And which ones are making me lose money!
  • And the list goes on…

Watch the video to learn more about this course.

Audience Reports

Google Analytics Audience Report Overview

August 23rd, 2017|0 Comments

The Audience reports provide insight into characteristics of your users. Demographic Reporting: Age and Gender reporting GEO Reporting: Location and language reporting Behavior Reporting: New vs. returning, frequency, recency and engagement reporting Device Reporting: [...]

Behavior Reporting in Google Analytics

August 20th, 2017|0 Comments

Overview Audience Behavior Reports report on key statistics of users based on behavioral groups that they fall into including newness, frequency, and engagement. Overview Audience Behavior Reports report on key statistics of users [...]

Acquisition Reports

Acquisition Overview – Google Analytics

July 30th, 2017|0 Comments

The Acquisition reports provide insight into the source of traffic (how users find the website) and subsequent behavior. Channels: Default set of categories to which traffic sources are grouped Source/Medium: Granular view of traffic [...]

Channel Reporting – Google Analytics

July 29th, 2017|0 Comments

Acquisition Channels reporting provides an overview view of information on the sources of traffic to your website. This suite of reports uses Google's default channel organization to categorize traffic sources into basic categories such as [...]

Source & Medium – Google Analytics

July 28th, 2017|0 Comments

Acquisition Source / Medium reports provide basic information on the traffic source and traffic medium of your website users. At a glance the Source / Medium reports look very similar to Channel Reports. However, source medium [...]

Adwords Reporting with Google Analytics

July 25th, 2017|0 Comments

Overview Acquisition Adwords is an entire reporting section dedicated to reporting on your Google Adwords efforts. We're only covering this section for the sake of creating a comprehensive Google Analytics report. In a future [...]

Search Console – Google Analytics

July 24th, 2017|0 Comments

Overview The Acquisition Search Console reporting section links directly with Google Webmaster Tools (known as GWT) and matches Google organic search data from GWT with standard Google Analytics KPIs. This reporting section does [...]

Behavior Reporting

Site Content Reports in Google Analytics

June 29th, 2017|2 Comments

Overview The Site Content reporting sections provides a few different content-focused views showing how users interact with your site content. All Pages: Report which provides behavioral stats on each individual page of your website. [...]

Conversion Tracking

Conversion Tracking Overview – Google Analytics

May 30th, 2017|0 Comments

Conversion reports highlight our various conversion points and allow for deeper analysis. Goals tracking: Tracking user goals such as form submits, newsletter subscribes, and other objectives which we’ve set. Ecommerce tracking: Tracking website revenue, [...]

Tracking Goals in Google Analytics

May 29th, 2017|0 Comments

Overview We've been looking at goal-related metrics throughout this entire course. They are embedded into each and every report because of their importance in analysis. Goals are user activities which you'd like to track [...]

Ecommerce Tracking with Google Analytics

May 5th, 2017|1 Comment

Overview As with Goal Reporting, Ecommerce data flows throughout the other reports in Google Analytics so we often use those reports more than the Ecommerce section specifically. That said, the Ecommerce Conversion reporting area [...]

Custom Reporting


Google Analytics Dashboards Overview

February 27th, 2017|0 Comments

Dashboards are customizable "views" which we can create and save. These are for providing a single glance at all the high-level metrics important to our business. Dashboards are a collection of widgets that [...]