This course is about Google Analytics, the most widely-used Web analytics solution on the planet. What is a Web analytics solution? For the sake of the course, it’s a piece of software which tracks your website traffic, user behavior and more. Google Analytics helps us answer important questions like:
- How much traffic comes to my website?
- What’s the most popular section of my website?
- How much money did I earn online last month?
- Which of my advertising channels is the most profitable for me? And which ones are making me lose money!
- And the list goes on…
Watch the video to learn more about this course.
The Audience reports provide insight into characteristics of your users. Demographic Reporting: Age and Gender reporting GEO Reporting: Location and language reporting Behavior Reporting: New vs. returning, frequency, recency and engagement reporting Device Reporting: [...]
Geo reports provide basic information on your audience's (website visitors) language and geographic location. This suite of reports breaks down key stats as they relate to the language and geographic location of your website [...]
Overview Audience Behavior Reports report on key statistics of users based on behavioral groups that they fall into including newness, frequency, and engagement. Overview Audience Behavior Reports report on key statistics of users [...]
The Acquisition reports provide insight into the source of traffic (how users find the website) and subsequent behavior. Channels: Default set of categories to which traffic sources are grouped Source/Medium: Granular view of traffic [...]
Acquisition Channels reporting provides an overview view of information on the sources of traffic to your website. This suite of reports uses Google's default channel organization to categorize traffic sources into basic categories such as [...]
The Behavior Reports provide insight into the source of traffic (how users find the website) and subsequent behavior. Site Content: Top pages, content drilldown, landing pages, exit pages Site Search: Track what users search for [...]
Overview The Site Content reporting sections provides a few different content-focused views showing how users interact with your site content. All Pages: Report which provides behavioral stats on each individual page of your website. [...]
Conversion reports highlight our various conversion points and allow for deeper analysis. Goals tracking: Tracking user goals such as form submits, newsletter subscribes, and other objectives which we’ve set. Ecommerce tracking: Tracking website revenue, [...]
Overview As with Goal Reporting, Ecommerce data flows throughout the other reports in Google Analytics so we often use those reports more than the Ecommerce section specifically. That said, the Ecommerce Conversion reporting area [...]
Overview In that last topic, we briefly talked about the "Dummy Report." Maybe not the most professional name but here's the point. Sometimes (often), you'll need to create a very simple report view [...]