Course Summary

This course is about Google Analytics, the most widely-used Web analytics solution on the planet. What is a Web analytics solution? For the sake of the course, it’s a piece of software which tracks your website traffic, user behavior and more. Google Analytics helps us answer important questions like:

  • How much traffic comes to my website?
  • What’s the most popular section of my website?
  • How much money did I earn online last month?
  • Which of my advertising channels is the most profitable for me? And which ones are making me lose money!
  • And the list goes on…

Watch the video to learn more about this course.

Audience Reports

Acquisition Reports

Behavior Reporting

Conversion Tracking

Custom Reporting