Search Engine Marketing

Overview In this lesson, we'll cover the Response Codes tab in Screaming Frog. We believe that this is one of the most useful areas. Here, we can quickly identify problem areas on our website in an efficient way. On the Response Codes tab, we can filter based on a few different response codes. Blocked by Robots.txt: Tells [...]

Now, we're going to review a few different Screaming Frog tabs which break down specific elements for easy review. In this topic, we'll look at the following Screaming Frog tabs: Page Titles: View which focuses on showing Title Tag information Meta Description: View which focuses on showing meta description information H1 and H2: View [...]

Overview In this lesson, we'll cover the Images report in Screaming Frog. The Images report helps us aggregate useful information about images on our website which may affect website performance, SEO, and more. At a glance, the data in this report contains information on the image size, type of image, number of references found, etc. Highlighting any [...]

Overview In this lesson, we'll cover the Directives report tab which contains more technical information about pages as it pertains to SEO. Filters for this View There are many filters on the Directives report which allow you to quickly view content based on each directive. Canonical – The URL has a canonical set, this could be self referencing [...]

Overview Screaming Frog's Analytics report tab allows us to correlate Acquisition, Behavior, and Conversion data (from Google Analytics) to SEO data which was compiled by Screaming Frog. Note that in the main report, we can view a variety of data points which have been imported from Google Analytics including sessions, users, page value, conversions, etc. On [...]

Overview In this lesson, we'll cover a sample usage case where we want to do a technical review of a new website which we just launched. In this demo, we'll cover key reports which help us identify potential programming issues. Whether you're a Web developer, designer, marketer, or business owner, we recommend going through this [...]

Overview In this lesson, we'll discuss how to use Screaming Frog to Audit the installation of Google Analytics on a sample website. To do this, we're going to 1) Let Screaming Frog search each page of our website to confirm that our Google Analytics account number is present on each web page and 2) [...]

Overview In this lesson, we'll cover the Custom Filters which help us look for specific things when crawling a website. In short, custom filters allow us to instruct Screaming Frog to search all site code for specific things such as text, a google analytics tracking code, etc. There are two types of Custom Filters in Screaming Frog: [...]

Overview In this lesson, we'll talk about configuring the Screaming Frog Spider to Include and Exclude content based on rules you set. Within the Configuration section of Screaming Frog, we have the option to instruct the Spider to include or exclude specific URLs and directories as we see fit. Using Regex (regular expressions), you can instruct [...]

Overview In this lesson, we'll cover the Google Analytics API and enabling access to Screaming Frog so that you can match Screaming Frog and Google Analytics metrics. Select Configuration --> API Access --> Google Analytics Click Connect to New Account You'll now be forwarded to Google.com to accept the connection. Accept the connection. Next, select the Account, Property, and View [...]

Overview In this lesson, we'll cover a few Pre-Canned Reports in Screaming Frog. Crawl Overview: Summary data from all the major report views. CLICK FOR SAMPLE Redirect Chains: Data on redirects found, identifying multi-level redirects as well. CLICK FOR SAMPLE Canonical Errors: Data on the mis-use of canonical instructions used. CLICK FOR SAMPLE Insecure Content: Summary non-SSL content. CLICK FOR SAMPLE SERP Summary: [...]