Welcome to the show Rick & Juan are bringing your digital advertising news the way you like it short and to the point. Coming up we got Google Data Studio news, Bing Ads and a few updates to AMP. Topic: GDS (data studio) new features Tree Maps! It is a new feature in Data [...]
Highlights: Google Ads - Google Images now part of Search Network Previously, Google images were considered ‘search partners’. Now, you advertise on Images as a default. If you are opted-in to the search partners, that traffic will decrease. Expect a lift in traffic from this change. Amazon Launches New Service Called “Counter” Offers In-Store Pickup [...]
Digital Marketing News Highlights Google Ads & Local Campaigns Updates Shoppers are always looking for deals not just during shopping seasons and upcoming Googles updates are focused on that Seasonality adjustments will signal any smart bidding such as enhanced CPC, CPA More in-market audiences for search (people who are ready to buy) total of about [...]
Yelp Announces New Business Page Upgrades to Help Businesses Stand Out and Build their Reputation Business Highlights Add badges to your profile for business highlights like eco friendly, walk-ins welcome, 24/7 availability, + 30 or so others $1-$2 per day Portfolio - $1-2 per day Add portfolio items Yelp Verified license $1/day Yelp claims an [...]
Topic: Facebook Announces Libra We got three pretty exciting topics to cover today! First up is Facebook and their announcement of the launch of Calibra. So it’s basically a digital currency wallet that is going to work in correlation with the Libra network which is Facebooks cryptocurrency project. It’s going to integrate with the [...]
Topic: Google announces Core Update (June, 2019) Google Twitter Post Comments Reddit says: Big small and not at all Overlapped with an update known as the diveristy update (aimed at showing a greater variety of domains in the SERPS. Tips: Simple- Nothing to fix, just do better SEO. Better content, better content promotion, stop looking [...]