Ready to create the ultimate MailChimp email marketing dashboard? If you're anything like us, you're confused as to why MailChimp standard reporting is so, well, unhelpful. Although MailChimp has made recent attempts to improve their overall experience with reporting, we believe it still lacks the necessary features we want. Here's a no-BS way to track [...]
Whether you work for a brick and mortar with multiple locations (2-1,000s) or are in house at an agency, you may be looking for the best solution to track multiple business location Google My Business (GMB) stats in one place. Enter, Google Data Studio. Not only can this save you a ton of time, but [...]
With the recent COVID-19 pandemic, Americans are streaming more TV than ever. With audience attention being pulled away from traditional media channels and towards streaming services like Hulu, Netflix, Disney Plus, Amazon Prime Video, etc., advertisers are rethinking their marketing/media plans and/or relying more on programmatic ad buying. But TV is only for the big [...]
Today's internet marketing news segments feature the Today's Business team and topics including: Facebook Venue Facebook Collab Facebook Messenger Rooms Facebook Shops Pinterest 'shop' tab for lens Google Page Experience Signal
I can remember reading that "popups are dead" as a marketing tool since before 2010. Ever since browsers like Internet Explorer (this used to be a browser in the old days, maybe still is, who knows) began blocking popups, the popular thing to say in the marketing world was that popups are bad for user [...]
A very fundamental thing to understand with Google Analytics and data in general is understanding the roles and differences of metrics and dimensions. In today's quick lesson, we're going to highlight the definition of Google Analytics metrics so that you understand what a metric is and how it data is organized. In case you're unclear, [...]
Updated 3/27/2020 Coronavirus (or COVID-19) is and will continue to cause disruptions in our personal and professional lives for some time to come. How long and to what extent, only time will tell. So at LDA, we're assuming this is a long term disruption and figured it might be helpful to aggregate ideas and [...]
Today, we're starting to see a new BETA ad extension from Google called Lead Forms. Lead Forms are basically a new type of extension where the end user is able to complete a form from within the Google SERPs for your business. We think that this new ad unit can be great for businesses interested [...]
Google recently announce (via email to advertisers) a chance to SMAART shopping campaigns. In short, there's a new setting to adjust to ensure that your campaigns don't run outside of the area which you can sell in. This takes place November 1, 2019 so update your campaigns accordingly!
Google recently rolled-out a few new reports in Google Search Console which focus on video in the SERPs (both standard and video) but also in video reach within Google's Discovery service. Here's what the panel thinks: Number 1: Better visibility of video and structured data interpretation by Google via Number 2: Increased [...]
Facebook recently released a new call to action for Story Ads, Click to Message. Here's what our panel thinks: Users will be able to swipe up to send a message User does NOT need to leave app (facebook, messenger, IG, etc.) to do this Possibility for a really high volume of messages for high spend advertisers Looking [...]
Let's look at Google Data Studio's Optional Metrics feature. This is a feature which you can add to almost any chart to allow the user to add/remove/change the metrics in the chart. Why Use Optional Metrics? Keep dashboards looking clean while still offering the ability to analyze tons of data! Allow more interaction in your reports. Include [...]
Episode Highlights New features are available! Reactions: Ability to react to a pin (love, lightbulb, question mark) New sorting: By reaction By comments Soon, by pinner More collaboration features coming soon Transcript Rick: All right, so two stories on Pinterest. First off, Pinterest is offering some new features for group boards. This is not [...]
Episode Highlights Masthead was available for desktop/mobile, now available on TV screens. Save the big screen for big money! Bidding Type: CPM based Transcript Juan: Cool. So next up we got Google ads. And I was saying a YouTube mass head on TV screens. So before, I'm sure you're familiar with this, you've seen [...]
Episode Highlights New Google Ads combine Youtube Ad Formats into single ad Unit. A combination of: Six Second bumpers Skippable in-stream Non-Skippable in-stream Google uses machine learning to optimize and so far early results are showing lower campaign costs. Transcript Rick: Yep. Yep. Definitely. Next up we have Google, basically a new ad unit [...]