Most of the SEO software available can provide you with reports for research on competitors from the SEO standpoint. E-commerce is another animal, being able to analyze how your competitors promote their products is a bit different. Typically companies or even agencies that run product listing ads are in the e-commerce industry and if you find yourself in the space, well PLA research can give you an edge. Giving you insight into the placement of the shopping ads, target keywords that other companies are using, pricing and promotions.
On this page, we’ll look at different SEO Software that has PLA research capabilities.
PLA Research
| Provider | Pricing | Organic SEO | Paid SEM | Competitor Traffic | Review | Free Trial | ||
|---|---|---|---|---|---|---|---|---|
 SEMrush | $99 Month | Yes, full suite of organic SEO research tools | Yes, the best selection of tools | Yes, estimates on competitor on-site metrics | Review | Free Trial | @semrush | Technical SEO Analysis, Backlink Research, Backlink Management, Keyword Rank Tracking, Ranking History, Organic Traffic Estimates, Local Rankings, Local SEO Listing Research, Keyword Competitors, PPC Keyword Research, PLA Research, Display Ad Research, PPC Ad Research, Paid Search Research, Competitor Traffic Analysis, |
 Spy Fu | $40 Month | Yes, limited to backlinks and keywords | Yes, limited to search PPC only | No | Review | Free Trial | @spyfu | Backlink Research, Ranking History, Backlink Management, Keyword Rank Tracking, Organic Traffic Estimates, Keyword Competitors, Paid Search Research, PPC Keyword Research, PPC Ad Research, |
 Mangools | $50 Month | Yes, limited only backlinks and keywords | Yes | Yes | Review | Free Trial | @mangools | Backlink Research, Keyword Rank Tracking, Organic Traffic Estimates, Local Rankings, Keyword Competitors, |
 SEO Power Suite | $299 License | Yes, robust and full featured | No | Yes, traffic estimates and other metrics | Review | Free Trial | @seopowersuite | Technical SEO Analysis, Backlink Research, Backlink Management, Keyword Rank Tracking, Ranking History, Organic Traffic Estimates, Local Rankings, Keyword Competitors, Competitor Traffic Analysis, |
 Raven Tools | $110 Month | Yes, well-featured only missing competitor keyword analysis | No | No | Review | Free Trial | @raventools | Technical SEO Analysis, Backlink Research, Keyword Rank Tracking, Organic Traffic Estimates, Local Rankings, |
Choosing the Best SEO Software for PLA Research
Google shopping ads have become almost become a requirement for e-commerce and what company wouldn’t pay for a crystal ball into what your competitor is doing. It’s invaluable since being able to see which keywords are the “buying keywords” that people are actually searching or even getting a good indication of how competitive you are as far as pricing goes.
It looks like PLA research is just on the rise and not too many SEO software companies offer it, as of right now the only option is SEMrush if you are interested in product listing ads research.